Germany Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in germany, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Market Overview
Last published date:

The German economy is the third largest in the world and accounted for around one quarter (24 percent) of the European Union’s GDP in 2024. Germany was also the United States’ largest European trading partner and the seventh-largest market for U.S. exports in 2024. Its “social market” economy largely follows market principles, but with a considerable degree of government regulation and wide-ranging social welfare programs.

With a population of 83.6 million in 2024, Germany is the largest consumer market in the European Union. The significance of the German marketplace goes well beyond its borders. Germany is home to some of the world’s largest trade shows, such as Medica, Hannover Fair, Automechanika, and the ITB tourism show, which play a significant role in facilitating trade. The volume of trade, number of consumers, and Germany’s geographic location at the center of the European Union make it a key market in which many U.S. firms seek to build their European and worldwide expansion strategies.

Germany’s economy is expected to stagnate in 2025 after two years of contraction, as trade tensions and global uncertainty continue to weigh on exports and investment. Private consumption should see a modest recovery, supported by lower inflation and rising real incomes, while investment remains subdued due to tight financing and weak sentiment. Growth is projected to rebound to 1.1% in 2026, driven by stronger domestic demand and a gradual recovery in investment.

Political Environment: Visit the State Department’s website for background on Germany’s political and economic environment

×

Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

Privacy Program | Information Quality Guidelines | Accessibility