Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
U.S. small and medium-sized companies should find a reputable and reliable Egyptian partner to represent them in the local market. The U.S. Commercial Service offers the Gold Key Matchmaking Service, Initial Market Check and International Company Profile programs to assist U.S. companies in identifying local agents/distributors for their products. When considering entering the market, it is advisable to take a long-term view of the Egyptian market rather than seeking immediate returns.
Every year, the U.S. Commercial Service at the U.S. Embassy in Cairo sends several Egyptian buyer delegations to designated International Buyer Program tradeshows in the United States. Trade missions and regional tradeshows provide opportunities to meet Egyptian buyers and potential partners for U.S. companies considering entering into the Egyptian market. Please see Export Egypt for upcoming events.
For background information on the political and economic environment of the country, please click on this link: U.S. Department of State Background Notes.