eCommerce Grow Your Exports
Grow Your Exports Series
ITA and Strategic Partner, IBT Online, jointly present “Grow Your Exports — Online Global”, a series of Livestreams and webinars to provide resources and best practices for companies seeking to boost sales to international target markets or begin their exporting journey.
Our Livestream and webinar outreach will cover:
- The digital landscape of individual markets and what U.S. exporters will need to know;
- Which ecommerce sales channels to use and how to optimize your online presence to found, be understood, and be easy to do business with, and to boost your cross-border ecommerce sales;
- Search engine and social media marketing to boost your website traffic, engagement and conversions;
- Own, control, manage and measure, KPI’s, metrics, online reports and analytics, data for exports is key;
- Case studies of cross-border ecommerce success for each market.
Join our webinars as IBT Online partners with ITA trade experts to discuss how companies can leverage business development tools and free resources available to businesses to help them succeed selling online overseas. We will be sharing expertise, case studies, client testimonials and experience in delivering online success.
Please follow the webinar link below to individually register for the upcoming event or watch on demand.
Wednesday, August 20th, 2025 - 10AM PST | 1PM EST
The United Kingdom remains one of the most high-potential markets for U.S. businesses - and the landscape is more accessible than ever. Thanks to the most recent U.S. - U.K. trade deal, new doors are opening for U.S. exporters to do business in the UK with fewer barriers and greater opportunity. Whether you’re selling products, services, or tech solutions, this webinar will show you how to take advantage of these developments using AI-powered digital strategies that drive measurable results. Hosted by IBT Online in collaboration with the ITA, this session offers clear, practical guidance on how to enter and thrive in the UK market with smart tools, localized online presence, and digital support for your in-market teams and partners.
What You’ll learn:
- How to align your digital strategy with the latest U.S.–U.K. trade agreement
- Key trends shaping UK buyer behavior and online decision-making
- How AI-powered websites, content, and SEO tools increase visibility and lead generation
- Best practices for localizing your web presence to build trust and credibility in the UK
- Digital tools to empower your reps, distributors, and partners with localized, conversion-ready content
- Real examples of U.S. businesses succeeding in the UK with a digital-first approach
Thursday, September 24th, 2025 - 10AM PST | 1PM EST
Welcome to Generative Engine Optimization (GEO) - a new approach to digital discoverability built for the AI-powered future of search. As generative AI tools like ChatGPT, Gemini, Claude, and Perplexity increasingly influence how buyers research and select vendors, the way your company shows up online is no longer dictated by traditional SEO. GEO goes beyond keywords and backlinks. It demands structured, authoritative, and localized content that large language models trust and prioritize. In this strategic session you’ll learn how AI-driven search is reshaping global buyer journeys, and what your business needs to do now to stay visible, credible, and competitive in both U.S. and international markets.
What You’ll Learn:
- Why traditional SEO is no longer enough - and what makes GEO different
- How LLMs surface company information in response to natural language queries
- The role of structured data, digital trust, and localization in GEO success
- What U.S. exporters, manufacturers, and ecommerce brands must do to stay found
- Real examples of how AI is already changing global lead generation
- Tactical steps to update your website and content strategy for GEO readiness
Wednesday, Oct. 29th, 2025 - 10AM PST | 1PM EST
AI is increasingly the engine guiding how your buyers search, compare, and choose suppliers. From initial discovery to final decision, AI-powered platforms and large language models (LLMs) are changing the way businesses gain visibility and build trust online. In this webinar, you’ll learn how U.S. companies can use AI-driven tools - including localized video, structured content, and Generative Engine Optimization (GEO) - to increase visibility, generate leads, and win business in key international markets. Hosted by IBT Online, this session is designed to help U.S. exporters, manufacturers, and growth-minded companies succeed in a rapidly evolving digital landscape.
What You’ll Learn:
- How AI and LLMs are transforming global search and buyer behavior
- Why localized video and structured content boost credibility and conversion
- What GEO (Generative Engine Optimization) means for your international visibility
- How to support reps, distributors, and partners with smart digital assets
- Real examples of U.S. companies driving measurable growth with AI tools
Wednesday, Nov. 26th, 2025 - 1PM EST/ 10AM PST
Whether you’re selling to customers in the U.S. or abroad, this session will help you unlock the full potential of Shopify using smart digital tools, AI integration, and market-focused strategies. This webinar offers a step-by-step look at how to boost visibility, drive conversions, and streamline your operations - so you can scale faster with confidence. Register today and make Shopify work harder for your business
What You’ll Learn:
- How to optimize your Shopify store for search, content, and credibility
- The power of AI, structured data, and localization in today’s buyer journey
- How to align Shopify with your broader marketing and export strategy
- Case studies of businesses driving measurable growth with Shopify
- Tools to support reps, distributors, and customer-facing teams
Want to know more about ITA Strategic Partners?
Partner Spotlight: IBT Online
ITA and IBT Online signed a Strategic Partnership in October 2023 to begin collaboration on joint educational outreach to U.S. businesses.
IBT Online is a proud ITA Strategic Partner. Helping America’s exporters. Online Global programs that help U.S. companies grow their exports, sales, brands and businesses.
- Our IBT Online vision is to make Online Global programs available to all small and mid-cap companies so that they can successfully access global opportunities.
- Our IBT Online mission is to deliver Online Global programs that measurably help our corporate clients exponentially, sustainably, and climate positively grow their exports, sales, brands and business online and globally, supporting their local economy and creating jobs.
- Our Online Global programs include best-practice, optimally localized business development websites, international online marketing, Search Engine Marketing, Social Media Marketing, and Reporting and Analytics, and website management.
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