Tanzania - Country Commercial Guide
eCommerce

Describes what a company needs to know to take advantage of e-commerce in the local market and covers prominent B2B websites.

Last published date: 2021-12-02

eCommerce is not widely adopted in Tanzania. The online buying behavior of most Tanzanians is through social media pages where business outlets post their products and services, and the customer contacts the seller for delivery. The payment may be done on delivery or through mobile money.

With the growing internet penetration in the country and changes in market forces, we expect eCommerce to pick up soon. Currently there are no specific regulations governing eCommerce in Tanzania. There are also a few eCommerce developers in the country engaged in payment gateway and digital marketing solutions.