Portugal - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2023-01-06

The quickest and best way to enter the Portuguese market is to work with a local partner. Both small and large U.S. exporters can benefit from finding the right person or group in Portugal to provide advice and contacts.  The U.S. Commercial Service office in Portugal, located in the U.S. Embassy in Lisbon, offers various services to help U.S. firms find the information they need about the market and identify potential agents, distributors, and sales representatives for their products or services and strategic business partners. 

First-time exporters are urged to contact the nearest of over 100 U.S. Export Assistance Centers (USEAC).  These USEACs are part of the worldwide network of US Department of Commerce offices that support US exporters. 

The U.S. Commercial Service in Portugal recommends that U.S. firms become acquainted with the Portuguese market through the standard market research reports we publish, which are publicly available through the USEACs and the Internet.