Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Applying uniform EU standards and certificates makes it easier for U.S. firms with prior experience in Europe to expand their business interests to Malta.
Most foreign suppliers choose to appoint an agent or distributor to market their products in Malta. Franchising, licensing, and joint venture agreements are also common. Several companies have elected to set up regional offices in Malta.
Malta serves as a stepping stone to nearby markets for exporters, and as a test market to launch new products. Companies test the Maltese market to determine customer behavior and patterns on a small scale.
It is advisable that U.S. companies partner with Maltese companies for public sector procurement to increase their chances of success.
U.S. firms considering investing in Malta should review the relevant regulations with Malta Enterprise, a quasi-government investment promotion agency.