Eswatini Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in eswatini, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Selling Factors and Techniques
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The Eswatini International Trade Fair (EITF) is hosted by the Ministry of Commerce, Industry, and Trade in August/September of each year to promote business in the country. This is the leading business exhibition, with over 50,000 visitors, where all important corporations participate to introduce and promote new products and services, along with other opportunities.

Advertising

Two newspapers in Eswatini offer advertising possibilities for U.S. businesses: the privately-owned Times of Eswatini, the Financial Times of Eswatini, which is owned by local conglomerate Inyatsi Group, and sovereign wealth fund Tibiyo Taka Ngwane’s Swazi Observer, as does the monthly magazine, The Nation.  Eswatini has one business journal, The Eswatini Business Yearbook.

Newspapers:

The Swazi Observer

Observer House, West Street Mbabane

Tel +268 404-5190, 404-5194

Fax +268 404-5503

E-mail: observmb@realnet.co.sz     

Website address: www.observer.org.sz

 

The Times of Swaziland  

P.O. Box 156, Mbabane

Tel +268 404-1550/1/2/3/4

Fax (268) 404-2438

E-mail: observmb@realnet.co.sz     

Website address: www.times.co.sz

 

Other Publications:

 

The Nation

P.O. Box 3433, Mbabane

Tel. (268) 404-6611

E-mail: observmb@realnet.co.sz     

 

Eswatini Financial Times

Tel: +268 7977 8548

E-mail :  observmb@realnet.co.sz     

The GKoE owns radio and television stations which sell advertising (www.swazitv.co.sz). Eswatini has one privately owned radio station, focusing on Christian broadcasting, and one privately owned television station: Channel S, AKA “Channel Swazi.” However, it is possible to advertise with South African television stations broadcasting into Eswatini.

 

Pricing

Pricing of commodities in Eswatini is usually inclusive of all taxes.  Eswatini charges 15 percent value added tax on all goods sold within the country.

Sales Service/Customer Support

After-sale maintenance is top priority for any sale to succeed in Eswatini.  Emaswati are hesitant to buy products that cannot be serviced in Eswatini, and U.S. exporters should make provisions for in-country service to promote sales.  For example, although GKoE agencies may be willing to wait up to two weeks for automobile service in South Africa, private individuals will not tolerate the inconvenience.  Like western consumers, many Emaswati will demand same-day or overnight service on their vehicles.

Local Professional Services

Eswatini Association of Architects, Engineers and Surveyors

PO Box A387, Swazi Plaza

Mbabane

Tel:+268 404 2309

Fax:+268 404 2309

 

Law Society of Eswatini

High Court Building, Mbabane

Tel: +268 2404-9945

 

Accountants and Auditors

Kobla Quashie and Associates

Email: info@koblaquashie.co.sz

 

Eswatini Institute of Accountants

PO Box 2653

Mbabane, H100

Eswatini

Tel: +268 2404 5566

Fax: +268 2404 6827

mailto:sia@realnet.co.sz

http://www.sia.org.sz

 

Management Consulting

 

J B H Management

Post Office Box 801

Matsapha, Eswatini

Tel: +268.2416.2079, +268.2416.2820

Fax: +268.2416.2820

 

L C C Capital Consulting (PTY) Ltd

Ground Floor Dlanubeka House

Mbabane, Eswatini

Tel: +268 2404 6348, 2404 9689

Fax: +268 2404 9689

 

SNG Grant Thornton Eswatini

Umkhiwa House,

Lot 195, Kal Grant Street

Mbabane

Tel: +268 2405 7000

Email: mailto:http://www.sia.org.sz

https://www.grantthornton.co.za/snggrantthornton-eswatini/

 

Regional Excellence & Development Initiative

Hhas’elihambayo House Eveni Mbabane

Tel: +268.2404.9396

Email: mailto:info@redi.realnet.co.sz

www.redi.co.sz

 

Price Waterhouse Coopers

RHUS Office Park

Karl Grant Str

Mbabane

Tel: +268 2404 2861

 

Principal Business Associations

Business Eswatini

Malagwane Hill | P. O. Box 72, Mbabane H100

Tel: +268 2404 0768/2404 4408

Fax: +268 2404 4333

Email: mailto:info@business-eswatini.co.sz

Web: www.business-eswatini.co.sz

 

Business Eswatini (BE) is a voluntary non-profit representing employers and businesses in all sectors of the Eswatini economy to promote trade and harmonious industrial relations. BE is the umbrella body for all business in Eswatini and provides services to its members through advisory, advocacy and representation services. BE accepts all legally registered entities as members, including U.S. company members.

 

Federation of the Swazi Business Community (FESBC)

Address: Y2K Bldg, Manzini, Eswatini

Phone number: +268 2505 9199

Limitations on Selling U.S. [MJM1] Products and Services

There are no general limits on foreign ownership and control of companies, which can be 100 percent foreign owned and controlled. The only exceptions on foreign ownership and control are in the mining sector and in relation to land ownership. There are also sector-specific trade exclusions that prohibit foreign control, which include business dealings in firearms, radioactive material, explosives, hazardous waste, and security printing.

 [MJM1]I’ve seen “U.S.” and “US” in the doc.  My preference is for the former, but if DoC wants US, then we should be consistent throughout.

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