Belgium - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-11-11

U.S. exporters can penetrate the Belgian market through importers/distributors, wholesalers, or specialized retailers, depending on their products and their company size.  Interested U.S. exporters will have to focus on innovation, quality, and competitive pricing to successfully enter the market. 

In support of U.S. commercial interests in Belgium, the U.S. Embassy in Brussels uses the combined resources of various U.S. Government agencies to promote exports of U.S. goods and services.  It also supplies information on trade and investment opportunities and serves as an advocate for U.S. firms.  For specific requests, firms can contact the applicable Commercial Specialist at the U.S. Embassy in Brussels for counseling and market entry strategies tailored to their products and services.  See: – Succeed in Belgium with the U.S. Commercial Service.