Dedicated ITA Event Lead
Relax in confidence knowing a dedicated ITA expert focused in your industry will coordinate all your trade event services.
This benefit is exclusive to the Trade Event Partnership Program
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- Unavailable except through TEPP Program
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U.S. Commercial Service Logo/Branding
Showcase the U.S. Department of Commerce’s endorsement of your event by including the U.S. Commercial Service logo on your event promotional materials and website.
This benefit is exclusive to the Trade Event Partnership Program
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- Unavailable except through TEPP Program
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At-Show Export Promotion
An ITA industry expert will meet with U.S. export-ready firms and provide export counseling, industry information, and information on export resources to help them expand into additional markets.
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $945
- International Event - $945
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Digital Promotion of Event
Take advantage of our global network to promote your event to potential U.S. exhibitors and/or foreign buyers! With 108 domestic offices across the United States and another 75+ offices around the globe, the U.S. Commercial Service of the U.S. Department of Commerce maintains deep relationships with U.S. exporters and foreign companies across most industries. The ITA team supporting your event will call upon these relationships to promote your event or U.S. pavilion through the following digital marketing channels:
- Email campaign to potential U.S. exhibitors within the target industries of your event
- Email campaign to potential foreign buyers in the target markets of your event
- www.Trade.gov website promotion with industry tagging to target industry demographic
- Inclusion in e-newsletters* and other DOC marketing and promotional material(s)
* Note: size of e-mail newsletter lists varies by industry
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $2,205
- International Event - $2,205
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Delegation Recruitment
Increase and/or diversify attendance at your event through targeted recruitment. The ITA team supporting your event will recruit foreign buyer delegations from mutually agreed upon markets and support them throughout the course of the event. The ITA team will leverage our established relationships with known buyers as well as recruit new potential buyers to maximize sales opportunities at your event.
Specifically, the ITA event team will:
In preparation for the event:
- Identify Target Markets: In consultation with you, ITA will identify/recommend select market(s) in which to focus promotion and recruitment efforts.
- Promote the Event in Target Markets: Distribute organizer-provided multi-language promotional materials when available and as appropriate.
- Identify and Recruit: ITA experts in the target market(s) will identify and recruit potential foreign buyers, prioritizing those likely to seek business and/or close deals with U.S. exporters exhibiting at this Trade Event. Best efforts will be made; however, ITA cannot guarantee a minimum number of delegations or delegates.
- Coordinate Communications: Create and implement a communications plan to organize and synchronize efforts with all ITA recruiting staff (Commercial Specialists outside the U.S. and Trade Specialists inside the U.S.) to encourage maximum promotion of the U.S. interests at your event.
During the Event – ITA Will:
- Help U.S. Exhibitors: Provide at show assistance and market intelligence to U.S. exhibitors.
- Home base for International Business Assistance: If designated space provided, provide hands-on solutions enabling connections between U.S. exporters and foreign buyers.
- Promote Value-Added Partnership: If designated space provided, in coordination with the event organizer, promote the services available at our space to U.S. pavilion exhibitors and foreign buyer delegations at least two months before the event through ITA’s marketing channels.
Pricing
With Trade Event Partnership Program (Base Package $4,700)
- Targeted (1-5 Markets) - $820 per market
- Global (6+ Markets) - $4,900 flat rate
A La Carte
- U.S. Event - $6,390 per market
- International Event - $3,420 per market
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Business-to-Business (B2B) Matchmaking
Add value to your event for U.S. exhibitors and show participants alike with little to no effort on your part through ITA’s B2B matchmaking program. ITA’s program will maximize exhibitor visibility and engagement by facilitating one-on-one introductions via ITA’s global network of potential foreign buyers, partners, and/or government decision-makers. B2B matchmaking is an effective networking dynamic that considers attendees’ exact expectations and identifies potential matches between those attendance at an event.
ITA will leverage our global network to:
- Facilitate e-mail introductions ahead of the event between U.S. exhibitors*, foreign buyer delegations, and event-registered foreign buyers, saving attendees from the time-intensive search for potential prospects.
- Set up and support B2B meetings, including troubleshooting, last minute requests, and follow on appointments.
- B2B matchmaking can be managed either on the organizer’s preferred platform/software (if provided) or on ITA’s exclusive platform.
- Work with event organizers to determine best location for B2B meeting location(s), as applicable.
*Note: ITA’s B2B matchmaking is limited to connecting U.S. sellers and foreign buyers. ITA is unable to extend matchmaking services to foreign sellers.
Pricing
With Virtual Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $2,250
- International Event - $1,080
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Coordinated Overseas Market Counseling
Attract more U.S. exhibitors by offering an ITA market counseling program. This type of counseling is focused on business development for export-ready U.S. companies and can be formatted either as one-to-one (with individual exhibitors) meetings or one-to-many sessions. Recipients receive a briefing on potential market opportunities and sales prospects for their product or service in that market and efforts are made to connect them with related networking and foreign buyer opportunities.
Highlights of the program include:
- Customizable appointment-based program for U.S. exhibitors featuring matchmaking and scheduling
- Share in-country business trends, best prospects, and market intelligence
- Create follow up plan to pursue new or additional partners in the market using our global network
- Number of countries represented varies by show
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $1,980
- International Event - $1,080
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Promotional Webinar
Generate buzz with an expert-led promotional webinar (up to one hour) highlighting industry trends prior to your event. Content will be developed in collaboration with the show/U.S. pavilion organizer and may include in-country knowledge and contacts, best practices, testimonials, and/or case studies. The industry briefing segment will lead into an event presentation featuring your event and highlighting onsite opportunities for U.S. companies and other benefits of attending the event. By default, webinars will be hosted on ITA’s webinar platform; however, ITA can present on your preferred platform by request.
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $1,710
- International Event - $2,070
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At-Show Market or Industry Briefing
ITA will apply our global network of international business experts to deliver an at-show market or industry briefing delivering current content of relevance to your event audience.
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $1,530
- International Event - $1,170
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Networking Reception
Create amazing networking opportunities, show buzz, and a natural launch point for finding global sales leads in an informal setting. ITA can do the work for you by coordinate a networking event at your show. Your networking event may be fully managed by the U.S. Commercial Service or co-designed receptions with event or pavilion organizers.
In consultation with event organizer, we can coordinate*:
• Event Space Logistics
• Agenda / Speakers
• Promotion
• Logo Visibility
• Food and Beverage
• AV
• Entertainment
• Registration Link (If requested via E-menu)
Note: Event organizer pays for all direct costs (i.e., space, food, AV, entertainment)
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $90/hour + Direct Costs
- International Event - $90/hour + Direct Costs
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