Dedicated ITA Event Lead
Relax in confidence knowing a dedicated ITA expert focused in your industry will coordinate all your trade event services.
This benefit is exclusive to the Trade Event Partnership Program
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- Unavailable except through TEPP Program
Return to Main Page
U.S. Commercial Service Logo/Branding
Showcase the U.S. Department of Commerce’s endorsement of your event by including the U.S. Commercial Service logo on your event promotional materials and website.
This benefit is exclusive to the Trade Event Partnership Program
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- Unavailable except through TEPP Program
Return to Main Page
Digital Promotion of Event
Take advantage of our global network to promote your event to potential U.S. exhibitors and/or foreign buyers! With 108 domestic offices across the United States and another 75+ offices around the globe, the U.S. Commercial Service of the U.S. Department of Commerce maintains deep relationships with U.S. exporters and foreign companies across most industries. The ITA team supporting your event will call upon these relationships to promote your event or U.S. pavilion through the following digital marketing channels:
- Email campaign to potential U.S. exhibitors within the target industries of your event
- Email campaign to potential foreign buyers in the target markets of your event
- www.Trade.gov website promotion with industry tagging to target industry demographic
- Inclusion in e-newsletters* and other DOC marketing and promotional material(s)
* Note: size of e-mail newsletter lists varies by industry
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $2,205
- International Event - $2,205
Return to Main Page
Export Counseling
Enhance the value of exhibiting at your show by bringing in a Commercial Service trade specialist to counsel the U.S. exhibitors on their export strategy for the event, in the industry/region, and beyond.
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $945
- International Event - $945
Return to Main Page
Delegation Recruitment (with At-Show Assistance)
Increase and/or diversify your event attendance through targeted recruitment. The ITA team supporting your event will recruit foreign buyer delegations from mutually agreed upon markets and support them throughout the course of the event. The ITA team will leverage our established relationships with known buyers as well as recruit new potential buyers to maximize sales opportunities at your event.
Specifically, the ITA event team will:
In preparation for the event:
- Identify Target Markets: In consultation with you, ITA will identify/recommend select market(s) in which to focus promotion and recruitment efforts.
- Promote the Event in Target Markets: Distribute organizer-provided multi-language promotional materials when available and as appropriate.
- Identify and Recruit: ITA experts in the target market(s) will identify and recruit potential foreign buyers, prioritizing those likely to seek business and/or close deals with U.S. exporters exhibiting at this Trade Event. Best efforts will be made; however, ITA cannot guarantee a minimum number of delegations or delegates.
- Coordinate Communications: Create and implement a communications plan to organize and synchronize efforts with all ITA recruiting staff (Commercial Specialists outside the U.S. and Trade Specialists inside the U.S.) to encourage maximum promotion of the U.S. interests at your event.
- Travel Guidance and Support*: When applicable, ITA will advise on travel and accommodations options, highlight show-related promotions and deals for travelers’ consideration. For large delegations, an ITA staff person may travel with delegates.
*Note: Travelers are responsible for obtaining their own travel visas. ITA staff is unable to assist with securing visas.
At the event:
- Guide Delegates through Registration: Ensure foreign buyers recruited by ITA go through registration, badge pickup, pre-show orientation, etc.
- Counsel US Exhibitors: Provide at-show assistance and market intelligence to U.S. exhibitors.
- Maintain an International Business Assistance Center: If designated space provided by the show/U.S. pavilion organizer, ITA will use the space to provide in-person export counseling and facilitate connections between U.S. exporters and foreign buyers.
Pricing
With Trade Event Partnership Program (Base Package $4,700)
- Targeted (1-5 Markets) - $820 per market
- Global (6+ Markets) - $4,900 flat rate
A La Carte
- U.S. Event - $6,390 per market
- International Event - $3,420 per market
Return to Main Page
Business-to-Business (B2B) Matchmaking
Add value to your event for U.S. exhibitors and show registrants alike with little to no effort on your part through ITA’s B2B matchmaking program. ITA’s program will maximize exhibitor visibility and engagement by facilitating one-on-one introductions via ITA’s global network of potential foreign buyers, partners, and/or government decision-makers. B2B matchmaking is an effective networking dynamic that considers attendees’ exact expectations and identifies potential matches between those attendance at an event.
ITA will leverage our global network to:
- Facilitate e-mail introductions ahead of the event between U.S. exhibitors*, foreign buyer delegations, and event-registered foreign buyers, saving attendees from the time-intensive search for potential prospects.
- Set up and support B2B meetings, including troubleshooting, last minute requests, and follow on appointments.
- Coordinate with show organizers to establish designated meeting space.
- B2B matchmaking can be managed either on the organizer’s preferred platform/software (if provided) or on ITA’s exclusive platform.
*Note: ITA’s B2B matchmaking is limited to connecting U.S. sellers and foreign buyers. ITA is unable to extend matchmaking services to foreign sellers.
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $2,250
- International Event - $1,080
Return to Main Page
Coordinated Overseas Market Counseling
Attract more U.S. exhibitors by offering a an ITA market counseling program. This type of counseling is focused on business development for export-ready U.S. companies and can be formatted either as one-to-one (meetings with individual exhibitors) or one-to-many (requiring a meeting space large enough for the expected audience). Recipients receive a briefing on potential market opportunities and sales prospects for their product or service in that market and efforts are made to connect them with related networking and foreign buyer opportunities.
Highlights of the program include:
- Customizable appointment-based program for U.S. exhibitors featuring matchmaking and scheduling
- Share in-country business trends, best prospects, and market intelligence
- Create follow up plan to pursue new or additional partners in the market using our global network
- Number of countries represented varies by show
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $1,980
- International Event - $1,080
Return to Main Page
Promotional Webinar
Generate buzz with an expert-led promotional webinar (< 1 hour) highlighting industry trends prior to your event. Content will be developed in collaboration with the show/U.S. pavilion organizer and may include in-country knowledge and contacts, best practices, testimonials, and/or case studies. The industry briefing segment will lead into an event presentation featuring your event and highlighting onsite opportunities for U.S. companies and other benefits of attending the event. By default, webinars will be hosted on ITA’s webinar platform; however, ITA can present on your preferred platform by request.
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $1,710
- International Event - $2,070
Return to Main Page
At-Show Market and/or Industry Briefing
Bring more international business content to your audience by featuring a market or industry briefing led by a trade expert(s) in the selected topic. Content will be customized for the designated audience and topic(s), but may include any combination of: the global industry landscape; the economic and business environment; competitiveness landscape within a sector; opportunities, challenges, and trade barriers facing U.S. companies; trade regulations, customs, and standards; and/or opportunities, regulations, and business customs. Presenters may include experts from ITA, other U.S. Government agencies, Non-governmental agencies, and/or the private sector.
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $1,530
- International Event - $1,170
Return to Main Page
Networking Reception
Create amazing networking opportunities, show buzz, and a natural launch point for your attendees to generate global sales leads in a relaxed setting. Let ITA do the work of coordinating a networking event at your show. Networking events can be any format, including breakfasts, lunches, happy hours, parties, or other events.
ITA can fully manage the reception logistics or co-plan in collaboration with event or pavilion organizers. By mutual agreement, when available and appropriate, ITA can manage the following aspects of your networking reception:
- Event Space Logistics
- Agenda / Speakers
- Promotion
- Logo Visibility
- Food and Beverage
- AV
- Entertainment
- Reception Registration
Note: All direct costs (i.e., space, food, AV, entertainment) will be passed on to the Event Organizer
Pricing
With Trade Event Partnership Program (Base Package $4,700)
A La Carte
- U.S. Event - $90/hour + Direct Costs
- International Event - $90/hour + Direct Costs
Return to Main Page
