Linn Cove Viaduct in North Carolina in the foreground with fall foliage in the mountains
Travel, Tourism & Hospitality Industry
The United States leads the world in international travel and tourism exports such as accommodations, food services and drinking places, and air transportation.

SUSA Travel FedPrograms

Federal Programs and Legislation

National Travel and Tourism Office (NTTO): The NTTO at the U.S. Department of Commerce serves as the central point of contact for travel and tourism issues in the federal government and is the federal government’s liaison to Brand USA.  Additionally, the NTTO generates the primary source of economic data and market intelligence on international visitation to the United States.  The NTTO also provides policy recommendations and coordination across the interagency Tourism Policy Council and with the private sector to support U.S. travel and tourism exports.

Travel Promotion Act of 2009 (TPA): This Act established the Corporation for Travel Promotion (CTP), a public-private partnership in travel and tourism doing business as “Brand USA.” The alliance between the U.S. government and the U.S. travel and tourism industry enhances the distribution of information on U.S. entry policies and promotes leisure, business, and scholarly travel to and within the United States. Currently, under the Travel Promotion Act, Brand USA can access up to $100 million in federal matching funds to execute its mission based on a one-to-one ratio of public to private funds. Brand USA is active in the top international travel markets for the United States. 

Travel Promotion, Enhancement, and Modernization Act of 2014 (HR 4450): This Act reauthorized the Travel Promotion Act of 2009 through September 30, 2020, and amended other requirements contained within the Act, most of which deal with administrative changes to processes and procedures between the Department of Commerce and the Corporation for Travel Promotion (Brand USA). The Travel Promotion Fund cap remains set at $100 million in federal matching funds, though the ratio was shifted to require a minimum of 30 percent match in cash contributions and the balance in in-kind contributions by the private sector. Brand USA is actively working in more than 30 markets around the globe with fully activated marketing and promotion campaigns aimed at increasing international travel to the United States.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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