Performing Arts as Exports

Helping International Patrons Hire U.S. Artists 

MDCP projects have never been confined to promoting exports of physical goods. MDCP projects have promoted service exports like software, healthcare, and tourism. Now with MDCP assistance from ITA, Western Arts Alliance (WAA), is promoting a new service export: live performances.

Through its Performing Arts Discovery Export (PADX) initiative WAA selects U.S.-based artists ready to tour internationally. Prior to being featured on the PADX Showcase, WAA provides equipment, technical support, and post-production assistance so artists can be properly featured.

ITA’s MDCP Partnership Is Paying Off in Artist Bookings

Prior to participating in trade events abroad, U.S. performing artists, be they groups or single acts, can share high-quality, PADX-supported videos of their work. At the events, artists and/or their agents can focus on matching up with the right booking agents to contract for performance tours abroad.

WAA’s promotion and match-making activities in international trade events in Australia, Spain, and the United Kingdom have helped several U.S. artists secure tours and performance contracts in many countries, including Australia, Canada, Ireland, and New Zealand.

The opportunity for finding fruitful contacts at trade events can be almost overwhelming, with one participating artist noting “I didn’t sleep.” The benefit of going abroad endures long after the event and often builds momentum for continuing export success. As one event participant observed, “I’m in constant discussion about pitching gigs and booking …”

Isabel Davila, leader of ITA’s Media & Entertainment Global Team, coordinates ITA’s overall effort. Haisum Shah represents the support team from ITA’s nearby Commercial Service office ITA’s Portland, Oregon Commercial Service office.