Success Story
Distribution and Logistics Equipment and Machinery Energy

Minnesota Company Improves Website for International Success

Atek factory floor with owners

How can we increase export sales? That is the question ATEK Distribution in Minneapolis, MN, asked when looking to drive disciplined, scalable growth across ATEK’s electrical and MRO distribution business in support of government and enterprise customers. To find an answer, the company turned to the Commercial Service’s (CS) Website Globalization Review (WGR) Gap Analysis to reach a broader global audience.

The U.S Commercial Service office in Minnesota collaborated with ATEK for over a year to help the company achieve its goals. This support involved working with the company’s website designer, Blu Dragonfly, to offer practical technical, aesthetic, and social media advice.

Resulting from this collaboration, active users of their website (the majority of which are international) shot up by 143%. 

“The U.S. Commercial Service’s WGR Gap Analysis gave us a clear, actionable roadmap that transformed our digital presence. Within months, our domain authority more than doubled, and international active users surged—directly driving new international opportunities and measurable business growth.” - Jeff Anderson, President, ATEK Distribution