SelectUSA Consumer Goods Industry
Industry Overview
The United States’ large and wealthy consumer market with high disposable income serves as a cornerstone for its robust consumer goods industry. In 2024, durable and non-durable goods such as clothing and footwear, food and beverages, furniture, and recreational goods and vehicles, accounted for 31 percent of U.S. personal consumption expenditures.
U.S. companies that make up the consumer goods industry are as varied as the subsectors within the industry. Opportunities exist for both large and small companies across the spectrum of subsectors that make up the consumer goods landscape.
The expansion of online shopping across the United States presents opportunities for companies to widen market reach. The increasing U.S. consumer focus on health and wellness is fueling demand for a range of products from organic food to fitness equipment and personal care items.
The food and beverage industry is one of United States’ largest manufacturing industries, offering a wide variety of products and serving consumers with various preferences and dietary needs. Food and beverage manufacturing is the second largest contributor to overall manufacturing GDP, accounting for 11 percent in 2024.
In addition to its significant contribution to manufacturing GDP, the industry’s impact extends to the workforce, supporting jobs across the nation. According to SelectUSA’s Cluster Mapping dashboard, SelectUSA’s interactive, and data-driven tool designed for investors, companies, and economic development organizations to identify industry concentrations across the United States at the state and county level, the food processing and manufacturing industry cluster employs more than 1.2 million individuals. California, Illinois, Texas, Washington, and Wisconsin have a high employment share and a high concentration of employees compared to the nation as a whole in the food processing and manufacturing industry cluster.
The U.S. food and beverage industry landscape is evolving. The industry is innovative in product development, marketing strategies, and packaging, and is adapting to evolving consumer preferences and technological advancements.
For information related to the agribusiness industry, please refer to SelectUSA’s Agribusiness industry webpage.
Explore the impact of foreign direct investment on U.S. jobs, exports, and innovation in the consumer goods industry.
The Investor Guide is a high-level view of everything from taxes to immigration and workforce to business structures.
SelectUSA has created several dashboards to help analyze key FDI data from a variety of sources.
