Market Intelligence
Audio-Visual Equipment Telecommunications Business Equipment Brazil

Brazil Information and Communication TV 3.0 Receiver Procurement

Brazil is preparing a $236 million public procurement initiative to provide TV 3.0 converter devices to approximately 910,000 low-income households, creating a targeted opportunity for U.S. suppliers of digital television receivers, chipsets, software, and related technologies.

Market Overview
On October 27, 2026, GAISPI (Monitoring Group for the Implementation of of Solutions to Interference Problems In the 3.5 GHz Band), coordinated by Brazil’s telecommunications regulator Anatel, approved an EAF (Band Administrator Entity) [L(2.1]proposal to invest $236 million in TV 3.0 converter devices and related implementation costs. The program would serve approximately 910,000 low-income households in São Paulo, Rio de Janeiro, and the Federal District, using remaining resources from Brazil’s 5G spectrum auction.

The initiative is expected to run for 24 months, beginning with a pilot in São Paulo. The proposal still requires approval by Anatel’s Board of Directors before implementation.

The opportunity is specialized and focused on the TV 3.0 reception equipment supply chain, rather than the broader television market.

Commercial Opportunities for U.S. Companies
The most immediate opportunities include:
•    Set-top boxes and converters: ATSC 3.0-compatible devices for existing television sets.
•    Semiconductors and chipsets: ATSC 3.0 demodulators, RF tuners, and signal-processing components.
•    Receiver software: Firmware, Android/AOSP integration, middleware, and related software.
•    OEM/ODM manufacturing: High-volume manufacturing, assembly, customization, and technology integration.

Technical recommendations include Android/AOSP 14 or higher, at least 2 GB of DDR memory, and 8 GB of Flash storage, subject to final specifications.

Partnership and Procurement Opportunities
EAF will implement the initiative under GAISPI and Anatel oversight, making it a key stakeholder for companies seeking to participate. U.S. suppliers should explore direct supply opportunities as well as partnerships with Brazilian distributors, electronics manufacturers, assemblers, and technology integrators.

Local partnerships could help address manufacturing, customization, distribution, installation, and after-sales requirements.

Market Entry Considerations
U.S. companies should monitor final technical specifications, Anatel approval, and EAF procurement procedures. Companies should also assess whether local manufacturing, assembly, certification, or distribution arrangements will be required.

The U.S. Commercial Service can assist eligible U.S. companies with identifying procurement channels, finding qualified Brazilian partners, and establishing relationships with relevant stakeholders through services such as International Partner Search, Gold Key Service, and customized matchmaking.

For more information about opportunities for U.S. companies in the Brazilian market, please contact Diogo Pinto, Commercial Specialist at the U.S. Consulate São Paulo, at diogo.pinto@trade.gov.

To explore additional industry sector intelligence and insights on the Brazilian market, please see Brazil Published Market Intelligence.