Brazil Dietary Supplements and Sports Nutrition

Rising demand for fitness and wellness products in Brazil is driving growth in the dietary supplements and sports nutrition market, creating new opportunities for U.S. exporters of finished products and ingredients.

Brazil’s dietary supplements and sports nutrition market has expanded significantly over the past year, driven by rising health awareness, increased gym participation, and growing demand for functional nutrition products. Valued at approximately USD 4.6 billion in 2024, the market is projected to grow at around 10 percent annually through 2030. Brazil is also the largest fitness market in Latin America and the second largest globally by number of gyms, with more than 34,000 fitness centers, further reinforcing demand for performance and recovery supplements.

Within this broader market, sports nutrition remains the most dynamic segment. Total sales are estimated to exceed USD 1 billion in 2025 and are expected to continue expanding over the next decade. Protein powders dominate, accounting for the majority of sales, followed by amino acids, creatine, and pre-workout supplements. At the same time, consumer preferences are shifting toward premium products that support athletic performance, weight management, and overall wellness. Emerging trends, including plant-based proteins, functional ingredients, and clean-label formulations, are gaining traction, particularly among younger and health-conscious consumers.

The regulatory environment is also evolving, with increased oversight by Brazil’s health authority, the Agência Nacional de Vigilância Sanitária (ANVISA). Over the past year, Brazil has continued implementing updates to its dietary supplement framework, including revised labeling requirements and ingredient limits. Notably, the recognition of a 5-gram recommended daily intake for creatine brings Brazil more closely in line with international scientific standards. These changes aim to enhance consumer transparency while supporting continued market growth.

For U.S. exporters, Brazil represents one of the largest and fastest-growing dietary supplement markets in Latin America. Opportunities extend beyond finished consumer products, such as protein powders, creatine, vitamins, and performance supplements, to include high-quality ingredients used by Brazilian manufacturers, including whey protein isolates, amino acids, and nutraceutical compounds. Meanwhile, Brazil’s rapidly expanding e-commerce sector has become a critical distribution channel, enabling foreign brands to reach consumers nationwide through digital marketplaces and specialty fitness retailers.  We at the U.S. Commercial Service can also support all your trajectory on the registration and notification to the proper regulatory bodies.

For additional information on opportunities for U.S. exporters in Brazil’s dietary supplement and sports nutrition sector, please contact Diogo Pinto at diogo.pinto@trade.gov, Commercial Specialist, U.S. Commercial Service, São Paulo.  

To explore additional industry sector intelligence and insights on the Brazilian market, please see Brazil Published Market Intelligence.