This is a best prospect industry sector for this country. Includes a market overview and trade data.
(in Billion USD | total market size = (total local production + imports) – exports)
Germany has one of the largest ICT markets in the world and the single largest software market in Europe with 90,331 IT companies and 990,000 employees in 2019. There is a strong demand for U.S. products and services across all segments. Key players such as Microsoft, Apple, Dell, Adobe, IBM, Oracle and SAP have large market shares. There are also many highly specialized SME’s in the market. According to the German Association for Information Technology, Bitkom, the subsector market sizes in 2019 (in USD billion) were: IT-hardware 29.9, software 29,8, IT-services 44.1, consumer electronics 10.0, telecommunication devices 12.8 and telecommunication infrastructure 8.0. Bitkom expects a decrease in the total local production in 2020 as a result of the ongoing worldwide health crisis across all ICT sectors.
Germany hosts several key ICT trade shows, making it a premier marketplace for U.S. companies to reach global partners and buyers. U.S. exhibitors have frequently found buyers from Europe, Middle East, Africa, Asia and Latin America at the IFA Berlin, IT-SA, Gamescom or Embedded World. In 2020, several trade shows have been canceled, postponed or will take place as a virtual only event as a result of the ongoing health crisis.
Policy Objectives and challenges
Leading Sub-Sectors
Key segments and topics of interest include Cybersecurity, Internet of Things, Big Data, Health IT, Cloud Computing, Business IT: ERP, Data Centers, Smart Social Business Platforms, Integrated Systems, Virtual & Augmented Reality and Digital Factory.
Opportunities
- IT Security
- Health IT
- Artificial Intelligence
- Smart Social Business Platforms
- Big Data (hardware, infrastructure, services, database and analytics technologies)
- Enterprise Resource Planning (industry-specific ERP solutions)
Resources
Trade events
Interactive games and entertainment
Digital only in 2020, Cologne, August 27-30, 2020
Consumer electronics and home appliances
Digital with smaller physical live events in 2020, Berlin, September 3 – 5, 2020
IT security: cloud, mobile & cyber security, data & network security
Nuremberg, October 12-14, 2021
AV and integrated system
Barcelona, February 2-5, 2021
Information security
London, June 8-10, 2021
Embedded Systems
Nuremberg, March 2-4, 2021
Telecommunications
Cologne, June 8-10, 2021
Trade Associations
Bitkom, Federal Association for Information Technology, Telecommunication and New Media
Bitmi, Federal Association for Medium-Sized IT Businesses
Teletrust, IT Security Association Germany
ECO, Association of the Internet Industry
NIFIS, National Initiative for Information- and Internet-Security
German Games Industry Association, Organization that represents the German computer and video games industry
VATM, Association of Telecommunication and Value-Added Service Providers
Government Entities
Federal Office for Information Security, National cyber security authority in Germany
German Regulatory Authority, Ensures compliance with the Telecommunications Act (TKG), Postal Act (PostG) and Energy Act (EnWG) and their respective ordinances
Trade Publications
Computer Woche, Weekly newspaper for CIOs and IT-Managers about computers and information technology
CRN, Computer Reseller News magazine, Channel Partner, Portal for Technology trends, Channel-News and strategic advice for computer retailers, ICT dealers and distributors
EITO, The European IT Observatory, offering reports on the ICT and Consumer Electronics markets in Europe and Internationally