Containers containing cosmetics
Cosmetics
Our healthcare specialists in the United States and around the world offer assistance and insight to help you determine market opportunities, challenges, and more.

Greater China Clean Beauty Product Showcase and Seminar

Greater China Clean Beauty Product Event 2023

Don’t sit on the sidelines and miss a major growth opportunity! China is currently the second largest cosmetics market globally and the top destination for U.S. cosmetics exports. It is estimated the Chinese beauty and personal care market will be worth more than $78 billion by 2025. Sophisticated consumers and increasing awareness of the skin-aging effects of pollution are driving more Chinese shoppers to opt for natural and organic personal care products. Join us to learn more about this highly attractive market and to pitch your clean beauty products virtually to distributors across mainland China and Hong Kong.

Dates:

Registration Deadline November 2, 2022
Seminar February 21, 2023 | 10AM PST/1PM EST
Showcase February 22, 2023 | 6PM PST/9PM EST
Matchmaking Meeting TBD
Location for Showcase and Seminar Virtual (WebEx)

Best prospects include:

  • Mid to high-end personal care products containing naturally derived ingredients
  • Premium brands currently sold through mainstream U.S. e-commerce and retail channels
  • Unique products that stand apart from the competition

This program is for you if your company:

  • Has an intellectual property protection strategy in place, or
  • Is prepared to register its trademarks and logos in China immediately

Pitch your product:

  • 25 U.S. brands will be able to pitch their products with pre-qualified online and offline distributors invited by the U.S. Embassy and U.S. Consulates in mainland China and Hong Kong
  • Promote your brand without the time and expense of travelling

Program benefits:

  • U.S. brands will take part in a marketing campaign featuring well-known Chinese social media influencers
  • U.S. brands will be highlighted in a digital brochure sent to distributors and buyers across mainland China and Hong Kong
  • Pitch your products virtually and participate in seamless follow-up meetings with buyers and distributors

Fees*:

  • Small company: $1,000
  • Medium company: $1,700
  • Large company: $2,500

*Participation is limited to 25 companies with 51% U.S. content. Use this website to determine the size of your business: Size Standards Tool.

STEP Grant:

For U.S. companies in certain U.S. states, U.S. Small Business Administration STEP Grants may be available to reimburse costs of this event. Find out if your state has been awarded funds here: Directory of STEP awardees.

Interested? Contact: 

Cindy Ma
International Trade Specialist
U.S. Commercial Service – San Jose, CA
Email Cindy Ma 
Tel: 510-368-0765