NTTO Updates U.S. States and Cities Visited Monitor 2025
TOP U.S. STATES AND CITIES VISITED MONITOR UPDATED TO CALENDAR YEAR 2025
Top State Visited by Overseas Visitors: Florida (9,340,000)
Top City-MSA (Metropolitan Statistical Area) Visited by Overseas Visitors: New York City (8,915,000)
The International Trade Administration’s National Travel and Tourism Office (NTTO) has updated its U.S. States and Cities Visited Monitor, a data visualization tool highlighting overseas visitation to U.S. states (and U.S. territories) and cities through interactive tables and maps, to calendar year 2025. Highlights for 2025 include:
- Top state visited by overseas visitors: Florida (9,340,000)
- Top city-MSA visited by overseas visitors: New York City (8,915,000)
- Biggest state # gain of overseas visitors from 2024: Florida (+480,000)
- Biggest % gain of overseas visitors from 2024: Puerto Rico (+60.1%)
- Top 5 states’ combined market share: 62.5% of overseas visitors
- Top 5 city-MSA’s combined market share: 48.9% of overseas visitors
U.S. States and Cities Visited Monitor has six sections:
- Top 5 States and U.S. Cities in 2025: volume, gains and declines
- Select a U.S. State: state rank, volume, # change, % change, market share and top cities-MSAs
- Map of Top States-Cities-MSAs: interactive display of top cities-MSAs visited in each state
- Top U.S. States Visited: table of 2025 rank, market share, # change, % change and 2024 visitation and market share
- Top U.S. Cities-MSAs Visited: table of 2025 rank, market share, # change, % change and 2024 visitation and market share
- Download Data: download data into excel
The U.S. States and Cities Visited Monitor is located on NTTO’s Data Visualizations page.