Mexican Land Visitors Characteristics 2024
NTTO Publishes Characteristics of Mexican Land Visitors to the United States for 2024
Top State Visited: California (6.2 million)
Average Per-Visitor Expenditure in the United States: $986
For the first time ever, the National Travel and Tourism Office (NTTO) is reporting on the characteristics of the 13.4 million Mexicans who visited the United States by land in 2024.
Key highlights of the Calendar Year 2024 Mexican Overnight Land Visitors to the United States report include:
- Over 50 percent of travel originated from six of Mexico’s 31 federated states. Five of the six states are located on the border with the United States (Baja California, Sonora, Chihuahua, Coahuila and Nuevo Leon). The other 25 Mexican states accounted for 49.2 percent of land travel to the United States.
- Top U.S. States Visited (includes visits to more than one state):
- California 6.2 million (45.8 percent), Texas 4.9 million (36.5 percent), Arizona 1.5 million (11.1 percent), Florida 548,300 (4.1 percent), Nevada 512,200 (3.8 percent), New Mexico 506,300 (3.8 percent), New York 312,100 (2.3 percent), and Colorado 253,300 (1.9 percent)
- California 6.2 million (45.8 percent), Texas 4.9 million (36.5 percent), Arizona 1.5 million (11.1 percent), Florida 548,300 (4.1 percent), Nevada 512,200 (3.8 percent), New Mexico 506,300 (3.8 percent), New York 312,100 (2.3 percent), and Colorado 253,300 (1.9 percent)
- Top Main Purpose of Trip: Vacation/Holiday (73.6 percent), Visit Friends/Relatives (21.3 percent), and Business (4.4 percent)
- Travel Party Composition: Adults Only (52.4 percent), Adults with Children (47.6 percent) 13.4 million Mexican visitors spent 71.5 million nights in the United States, staying an average 5.3 nights in the United States
- Average Number of U.S. States Visited: 1.4
- Top Types of Transportation Used in the United States: Auto, Private or Company (72.6 percent), Air Travel Between U.S. Cities (26.0 percent), Rented-Auto (19.0 percent), Bus Between Cities (9.9 percent)
- Top Leisure Activities Engaged: Sightseeing (31.2 percent), Shopping (37.4 percent), Visit National Parks/Monuments (26.3 percent), Visit Art Galleries/Museums/Gardens/Zoos (18.2 percent), and attend Concerts/Plays/Musicals (18.2 percent)
- Average Per-Visitor Expenditure in the United States: $986
- Average Annual Household Income: $46,976
To access the full report, please visit Characteristics of Mexican Land Visitors to the United States for 2024
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