Export Counseling: A Gateway to Global Success

July 1, 2025

A.J. Anderson is an International Trade Specialist with the U.S. Commercial Service - Wichita

Expanding into global markets can be a rewarding decision for U.S. companies looking to grow their business—but, in a marketplace that’s constantly evolving, having the right team to navigate the challenges and nuances of international trade can make all the difference. That’s where the U.S. Commercial Service’s (CS) export counseling comes in the picture. Whether a company is new to exporting or a seasoned global seller, our team of dedicated international trade specialists is here to help them develop and execute a proactive, winning export strategy. 

Export counseling is more than just advice—it’s a powerful, tailored resource available at low or no cost, designed to empower any American business to compete and win internationally. We work one-on-one with U.S. businesses to gauge their export readiness, identify and assess promising markets, connect them to buyers, and troubleshoot challenges along the way. 

Our team combines deep market insight with a vast global footprint with officers stationed around the world to help companies unlock new growth opportunities. Plus, to maximize our effectiveness in key industries and leverage regional opportunities, we also created Global Teams of U.S. and international trade professionals that bring you a birds-eye view in export counseling.

Just ask Todd Gentry, regional sales manager of Hornet Cutting Systems, LLC, a Kansas-based manufacturer of CNC plasma and waterjet cutting machines. When the company faced challenges closing a sale in Nigeria—including difficulties with securing payment and navigating customs procedures—they turned to the U.S. Commercial Service for support. With targeted counseling and assistance from both our domestic and in-country teams in Nigeria, Hornet Cutting Systems was able to resolve the issues, finalize the sale, and ensure smooth delivery of their equipment. Today, the company is looking to grow its presence in other global markets, while tapping CS assistance along the way.

“Without the initial help and assistance of [CS Wichita] to vet this opportunity as legitimate, there is no way that our company would have responded to the inquiry and therefore would not have pursued and earned this sale. The help and assistance…has been invaluable during the entire process. We are deeply grateful for the help navigating the complex issues surrounding this sale.”

Whether a business is navigating export controls, understanding foreign business customs, or searching for qualified partners overseas, we offer personalized guidance tailored to connect them with resources. In doing so, we also leverage the reach of the federal government.

Let’s connect. The world is open for business—and the next opportunity could be just a conversation away.

Learn more about export counseling. 
Read more about Hornet Cutting Systems, LLC’s global success.