Digital Strategies for U.S. Education
Digital Strategies for the U.S. Education Industry
Maximize your digital outreach strategy by learning about preferred platforms used by students and parents by country.
Australia
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| Country: | Australia |
| Education Commercial Specialist | Rana Nusheiwat |
| Email Address: | rana.nusheiwat@trade.gov |
| What platforms do students in your country use most: | Social Media, Web search/internet, email |
| What are the most popular social media sites for students in your country: | Facebook, YouTube, Instagram, WhatsApp, Twitter, Snapchat, Tumblr |
| How do students in your country research information on any given topic: | Google |
| What platforms to students use to search for job opportunities: | SEEK; Indeed; CareerOne; JobSearch |
| What platform is the most popular for streaming videos in your country: | YouTube, Vimeo. For TV streaming services: Netflix, Stan, Amazon Prime |
| What platforms do in-country schools and competitor countries use to reach students in your country: | Social Media |
| How do students and parents in your country receive information about educational opportunities: | email, social media |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Australia has some of the highest internet penetration numbers in the world - 88% internet usage, 69% of the population are active social media users with mobile penetration at 130% of the total population (est. 25,700 million). |
Brazil
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| Country: | Brazil |
| Education Commercial Specialist | Laura Reffatti |
| Email Address: | laura.reffatti@trade.gov |
| What platforms do students in your country use most: | Plurall; Samba Tech/Samba Play; Udemy; EAD Box; Hotmart; EAD Plataforma; Coursera; UOL Educacao; Cia Tech; Portal Educacao; Prime Cursos |
| What are the most popular social media sites for students in your country: | Instagram and Tik Tok |
| How do students in your country research information on any given topic: | Google |
| What platforms to students use to search for job opportunities: | LinkedIn |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
No information available for competitor countries. |
| How do students and parents in your country receive information about educational opportunities: | For in-country schools. - Offline Actions (traditional midia; outdoors, backbus; radio, TV and events) - Google Ads; Facebook Ads, Intagram Ads and LinkedIn Ads - Email marketing |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Schools in Brazil, end up contracting an educational marketing agency to make a strategy for them. |
Colombia
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| Country: | Colombia |
| Education Commercial Specialist | Julio Acero |
| Email Address: | julio.acero@trade.gov |
| What platforms do students in your country use most: | Zoom, Microsoft Teams, Collaborate, Google Meet, Webex, Skype. |
| What are the most popular social media sites for students in your country: | Whatsapp, Instagram, Twitter, Facebook, YouTube, Tik Tok. |
| How do students in your country research information on any given topic: | Google, Goggle scholar, Newspaper. |
| What platforms to students use to search for job opportunities: | Linkedin, newspapers, government website |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Facebook, Instagram, Twitter |
| How do students and parents in your country receive information about educational opportunities: | E-mail, Facebook, Twitter, Instagram |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
US institutions should find an Education Agent to represent them in Colombia to promote their programs using the most relevant media platforms as well as to participate in local Education fairs. |
El Salvador
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| Country: | El Salvador |
| Education Commercial Specialist | Lidia Sosa |
| Email Address: | lidia.sosa@trade.gov |
| What platforms do students in your country use most: | Google Classroom, Microsoft Teams, Zoom. |
| What are the most popular social media sites for students in your country: | WhatsApp, Instagram, Facebook, YouTube |
| How do students in your country research information on any given topic: | Internet (Google.com) |
| What platforms to students use to search for job opportunities: | Job fairs at universities, recommendations directly by the Dean or a Professor at the University, head hunting companies (Computrabajo, Search, Tecoloco, Latintopjobs, etc.), social media of the companies directly (Instagram, FB, Twitter), and LinkedIn. |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Paid ads in Facebook, Instagram |
| How do students and parents in your country receive information about educational opportunities: | Email, education fairs, social media |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Partner up with key stakeholders (U.S. Commercial Service, Education USA), do short testimonial videos of students. |
Finland
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| Country: | Finland |
| Education Commercial Specialist | Mia Maki |
| Email Address: | mia.maki@trade.gov |
| What platforms do students in your country use most: | “For communication: Moodle, Zoom, Microsoft Teams. For school projects: Canva, Microsoft PowerPoint and Word” |
| What are the most popular social media sites for students in your country: | Facebook, Instagram, Snapchat, TikTok, WhatsApp |
| How do students in your country research information on any given topic: | Libraries, Internet |
| What platforms to students use to search for job opportunities: | Te-palvelut (mol.fi), Duunitori, Monster, LinkedIn, School’s career and recruiting services |
| What platform is the most popular for streaming videos in your country: | Youtube, Netflix, HBO Nordic |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Adds on social media and outdoor advertising |
| How do students and parents in your country receive information about educational opportunities: | Email, Wilma, social media, word of mouth |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Social media, alumni stories |
Germany
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| Country: | Germany |
| Education Commercial Specialist | Ulrike Riegler |
| Email Address: | ulrike.riegler@trade.gov |
| What platforms do students in your country use most: | Mostly social media platforms Google; LinkedIn |
| What are the most popular social media sites for students in your country: | Instagram, WhatsApp, Snapchat |
| How do students in your country research information on any given topic: | Google and other search engines |
| What platforms to students use to search for job opportunities: | Indeed, LinkedIn, stellenwerk, university platforms and also bulletin boards at universities |
| What platform is the most popular for streaming videos in your country: | Youtube, Netflix, Amazon Prime |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Information events at universities |
| How do students and parents in your country receive information about educational opportunities: | Intranet and email |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Social media platforms like LinkedIn and having a digitization strategy |
Guatemala
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| Country: | Guatemala |
| Education Commercial Specialist | Karla Salas |
| Email Address: | karla.salas@trade.gov |
| What platforms do students in your country use most: | Zoom, Seesaw, Coursera, Google Meet, Teams |
| What are the most popular social media sites for students in your country: | Facebook, Instagram, Twitter |
| How do students in your country research information on any given topic: | Through Google.com |
| What platforms to students use to search for job opportunities: | |
| What platform is the most popular for streaming videos in your country: | YouTube, TikTok, Facebook, Instagram |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Zoom, Google Meet |
| How do students and parents in your country receive information about educational opportunities: | Emails, through contacts |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
They should include Spanish language in their platforms. |
Hungary
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| Country: | Hungary |
| Education Commercial Specialist | Csilla Viragos |
| Email Address: | csilla.viragos@trade.gov |
| What platforms do students in your country use most: | Zoom, Google Meet, Coursera, Webex |
| What are the most popular social media sites for students in your country: | Instagram, Facebook, LinkedIn, Snapchat, WhatsApp, Viber |
| How do students in your country research information on any given topic: | Google and other search engines |
| What platforms to students use to search for job opportunities: | Profession, Workmania, CVonline, HRportal, LinkedIn |
| What platform is the most popular for streaming videos in your country: | YouTube, TikTok |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Facebook, Instagram |
| How do students and parents in your country receive information about educational opportunities: | Email newsletters, education fairs, peer recommendation |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Fulbright/EducationUSA, American Corners in five cities all around the country |
Japan
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| Country: | Japan |
| Education Commercial Specialist | Kazuko Tsurumachi |
| Email Address: | kazuko.tsurumachi@trade.gov |
| What platforms do students in your country use most: | HEIs: Zoom; Secondary: Zoom and Google Classroom |
| What are the most popular social media sites for students in your country: | Instagram, YouTube |
| How do students in your country research information on any given topic: | Google search |
| What platforms to students use to search for job opportunities: | Various Japanese companies provide platforms for job opportunities. There are more than 15 platforms are recommended by university students. Two majors are Mynavi (Mynavi Corp.) and Rikunavi (Recruit Jobs Co.). |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Zoom |
| How do students and parents in your country receive information about educational opportunities: | Students Fair such as EducationUSA EXPO |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Short video messages which features successful alumni. It might be better if students can share their experience in each local language. |
Kenya
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| Country: | Kenya |
| Education Commercial Specialist | Catherine Malinda |
| Email Address: | catherine.malinda@trade.gov |
| What platforms do students in your country use most: | WhatsApp, Zoom and Google classrooms |
| What are the most popular social media sites for students in your country: | Facebook and Instagram |
| How do students in your country research information on any given topic: | Google and Wikipedia |
| What platforms to students use to search for job opportunities: | Google, Facebook and LinkedIn (a small number) |
| What platform is the most popular for streaming videos in your country: | YouTube, Netflix and local platform known as View Sasa |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Education fairs and media marketing |
| How do students and parents in your country receive information about educational opportunities: | Education fairs and media |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Engage schools, agents and PTAs in marketing forums. Get involved in Education symposiums. Sponsor school initiates, activities and efforts, e.g., career advise |
Malaysia
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| Country: | Malaysia |
| Education Commercial Specialist | Janet Suan |
| Email Address: | janet.suan@trade.gov |
| What platforms do students in your country use most: | Google,Microsoft Teams, Skype, Zoom |
| What are the most popular social media sites for students in your country: | Instagram, Facebook,Twitter |
| How do students in your country research information on any given topic: | Google Scholar, Google, Ebooks |
| What platforms to students use to search for job opportunities: | Jobstreet, LinkedIn |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Facebook, Education Fair, Twitter, Instagram |
| How do students and parents in your country receive information about educational opportunities: | Education Fair, Facebook, Advertising (local newspaper) |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Facebook, Agents, Alumni, StudyUSA |
Mexico
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| Country: | Mexico |
| Education Commercial Specialist | Martha Sanchez |
| Email Address: | martha.sanchez@trade.gov |
| What platforms do students in your country use most: | Blackboard, Microsoft teams, zoom |
| What are the most popular social media sites for students in your country: | Twitter, Instagram, TikTok, Facebook |
| How do students in your country research information on any given topic: | Internet engines such as google, or social media |
| What platforms to students use to search for job opportunities: | LinkedIn, Instagram, Twitter |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Instagram, Twitter, Facebook, Google search |
| How do students and parents in your country receive information about educational opportunities: | Social media, school counselors, education agents, family recommendations |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Social media marketing, also short videos or Instagram stories from current intl. students, student blogs |
Morocco
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| Country: | Morocco |
| Education Commercial Specialist | Redouane Ghadouna |
| Email Address: | redouane.ghadouna@trade.gov |
| What platforms do students in your country use most: | Moodle, Google classroom, Zoom |
| What are the most popular social media sites for students in your country: | Youtube, WhatsApp |
| How do students in your country research information on any given topic: | Internet, Google |
| What platforms to students use to search for job opportunities: | Specialized sites on internet, LinkedIn, Newspapers |
| What platform is the most popular for streaming videos in your country: | YouTube, Facebook |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Advertisements, foreign cultural services (through Embassies), Intermediation agencies |
| How do students and parents in your country receive information about educational opportunities: | Foreign Services for Education and cultural affairs, Intermediation agencies and advertisements on internet |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Reach to US Mission (PAS, CS and Education USA), National Ministry of Education, Intermediation agencies specialized in recruitment of international students |
New Zealand
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| Country: | New Zealand |
| Education Commercial Specialist | Ian Walker |
| Email Address: | ian.walker@trade.gov |
| What platforms do students in your country use most: | Mobile First |
| What are the most popular social media sites for students in your country: | Facebook, Instagram, Tik Tok, Snapchat |
| How do students in your country research information on any given topic: | Primarily Google, or call out to their communities on social media |
| What platforms to students use to search for job opportunities: | Trade Me Jobs, Seek |
| What platform is the most popular for streaming videos in your country: | Embedded in social media like Facebook, Instagram, Tik Tok; otherwise YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Paid ads on Facebook, Instagram, and major websites |
| How do students and parents in your country receive information about educational opportunities: | Peer to peer, direct from careers advisers (school counselors), school newsletters & events, regional career expos, social media & website advertisements |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Prepare to highlight stories of students from the region at your institution, needs a targeted social advertising campaign linked to a virtual program, and partner with EducationUSA |
Peru
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| Country: | Peru |
| Education Commercial Specialist | Jorge Prado |
| Email Address: | jorge.prado@trade.gov |
| What platforms do students in your country use most: | Zoom, Google Meet |
| What are the most popular social media sites for students in your country: | |
| How do students in your country research information on any given topic: | Mostly use Google |
| What platforms to students use to search for job opportunities: | |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
N/A |
| How do students and parents in your country receive information about educational opportunities: | For students that would like to attend a university in the US, the most common way is that local schools have an international relations office where their students/parents can be advised on international universities |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
The most common way to reach out Peruvian students is via Facebook or Linkedin |
Philippines
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| Country: | Philippines |
| Education Commercial Specialist | John Giray |
| Email Address: | john.giray@trade.gov |
| What platforms do students in your country use most: | Canva |
| What are the most popular social media sites for students in your country: | Facebook, Twitter, Intagram, TikTok |
| How do students in your country research information on any given topic: | Google, Social Media, Online Libraries, School onsite libraries |
| What platforms to students use to search for job opportunities: | Company job fairs, school job fairs, linked-in, and job hunting online platforms |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Social Media. Competitors invests a lot in social for their market research, |
| How do students and parents in your country receive information about educational opportunities: | Social Media, School emails, education fairs |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Social media is the most convenient and budget-friendly way to understand market demographics in the education sector. The Philippines is one of the social media capital of the world, where the young population is heavily engaged. Contact education specialist of CS Philippines for strategy session. |
Portugal
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| Country: | Portugal |
| Education Commercial Specialist | Ana Vila |
| Email Address: | ana.vila@trade.gov |
| What platforms do students in your country use most: | Portuguese Ministry of Education - http://www.portugal.gov.pt/en/the-ministries/ministry-of-education-and-science Portuguese Sports and Youth Institute - http://www.ipdj.pt National Education Council - http://www.cnedu.pt CNJ – Portuguese National Youth Council - http://www.cnj.pt Instituto Camoes - https://www.instituto-camoes.pt IPDJ – Portuguese Sports and Youth Institute - http://www.ipdj.pt/ Portugal Entrepreneurship Education Platform (PEEP) - https://www.europeanjobdays.eu/en/company/portugal-entrepreneurship-education-platform-peep National Education Directorate - https://www.dge.mec.pt/ Global Education Network Europe - https://gene.eu/ |
| What are the most popular social media sites for students in your country: | Instagram, Facebook, LinkedIn |
| How do students in your country research information on any given topic: | |
| What platforms to students use to search for job opportunities: | LinkedIn, Glassdoor, Indeed |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Ministry of Education - http://www.portugal.gov.pt/en/the-ministries/ministry-of-education-and-science |
| How do students and parents in your country receive information about educational opportunities: | |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Connecting with agents and directly to high schools and universities |
Singapore
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| Country: | Singapore |
| Education Commercial Specialist | Y K Chan |
| Email Address: | yuikei.chan@trade.gov |
| What platforms do students in your country use most: | Google, Government websites |
| What are the most popular social media sites for students in your country: | Facebook, Instagram |
| How do students in your country research information on any given topic: | Internet, Library |
| What platforms to students use to search for job opportunities: | Linkedin, GlassDoor, Education Fairs |
| What platform is the most popular for streaming videos in your country: | Instagram, YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Letters in post, Education Fairs, Visits by university staff |
| How do students and parents in your country receive information about educational opportunities: | Flyers, Education Fairs |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Interactive Flyers, Digital Marketing, Alumni Videos |
South Korea
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| Country: | South Korea |
| Education Commercial Specialist | Younghee Koo |
| Email Address: | younghee.koo@trade.gov |
| What platforms do students in your country use most: | For search: Naver & Google For messaging: Kakao Talk & Facebook |
| What are the most popular social media sites for students in your country: | Facebook, Instagram |
| How do students in your country research information on any given topic: | Google for both English and Korean content; Naver for Korean content |
| What platforms to students use to search for job opportunities: | Mobile apps (jasoseol.com & jobkorea). Naver cafes. |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
YouTube & Naver |
| How do students and parents in your country receive information about educational opportunities: | Word-of-mouth referrals & recruitment agents |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Create Korean language content for the highlights of programs or school life by engaging Korean students who are currently enrolled or graduated |
Spain
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| Country: | Spain |
| Education Commercial Specialist | Jesus Garcia |
| Email Address: | jesus.garcia@trade.gov |
| What platforms do students in your country use most: | |
| What are the most popular social media sites for students in your country: | Facebook, Instagram, YouTube, Twitter |
| How do students in your country research information on any given topic: | Google search |
| What platforms to students use to search for job opportunities: | Infojobs, LinkedIn, Monster, Infoempleo |
| What platform is the most popular for streaming videos in your country: | YouTube, Twitch |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Instagram, Facebook |
| How do students and parents in your country receive information about educational opportunities: | Google Adwords, email, onsite events, word of mouth |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Campaign optimization services for the Spanish/EU online market, active outreach with local partner institutions, connect with USCS Spain and EducationUSA |
Sweden
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| Country: | Sweden |
| Education Commercial Specialist | Nancy Bjorshammar |
| Email Address: | Nancy.Bjorshammar@trade.gov |
| What platforms do students in your country use most: | Google, social media platforms, Wikipedia, Youtube and Internet call/Video Call platforms. For meetings: Zoom. For streaming: Spotify, Netflix |
| What are the most popular social media sites for students in your country: | In descending order of popularity: Facebook, Snapchat, Instagram, Twitter, Flashback, Linkedin |
| How do students in your country research information on any given topic: | 78% of students use Google daily, 94% of students use Wikipedia. |
| What platforms to students use to search for job opportunities: | LinkedIn, universities platforms, Graduateland |
| What platform is the most popular for streaming videos in your country: | 69% of students use Youtube on a daily basis, For TV/film streaming 34% of students use Netflix on a daily basis |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Student fairs, school guidance counselling, seminars, ads through social media (facebook, linkedin, google ads) |
| How do students and parents in your country receive information about educational opportunities: | Student fairs, school guidance counselling, seminars, ads through social media (facebook, linkedin, google ads) |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Connect with CS Sweden, find representation through Swedish educational agents, participate in student fairs or promote through social media. |
Taiwan
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| Country: | Taiwan |
| Education Commercial Specialist | Shan Shan Tsai |
| Email Address: | shanshan.tsai@trade.gov |
| What platforms do students in your country use most: | Zoom, Google Meet and Microsoft Teams |
| What are the most popular social media sites for students in your country: | Facebook, Instagram |
| How do students in your country research information on any given topic: | Google search |
| What platforms to students use to search for job opportunities: | Through Taiwan job hunting websites |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Facebook, Education Fair, education agents or work with Taiwan local school for program cooperation |
| How do students and parents in your country receive information about educational opportunities: | Word-of-mouth referrals or through education agents, or attend Education Fair or notice information/advertising from Facebook |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Find education agents in Taiwan market or attend education fair, they will help to build online exposure to promote U.S. education |
Turkey
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| Country: | Turkey |
| Education Commercial Specialist | Perim Akguner |
| Email Address: | perim.akguner@trade.gov |
| What platforms do students in your country use most: | Social Media (incl. WhatsApp, Telegram), Google, EBA, Coursera, Udemy, Zoom. |
| What are the most popular social media sites for students in your country: | YouTube, Instagram, WhatsApp, TikTok, Spotify, Twitter |
| How do students in your country research information on any given topic: | Google, Social Media, Wikipedia, Eksi Sozluk |
| What platforms to students use to search for job opportunities: | Linkedin, Kariyer.Net, School career offices. |
| What platform is the most popular for streaming videos in your country: | YouTube, Vimeo. For TV: Netflix, PuHu, Amazon Prime |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
Social Media, Google Ads, E-mail, Websites |
| How do students and parents in your country receive information about educational opportunities: | Social media, Mezun.com, Eksi Sozluk, Google Search, Education USA offices in Turkey and education agents, study abroad fairs, student counseling offices, word of mouth, school websites |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Turkey ranks in the top ten countries to use Facebook, Instagram and Twitter. Digital marketing, working with influencers/alumni, providing information in Turkish, compatibility of materials with mobile devices are recommended for recruitment. |
Ukraine
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| Country: | Ukraine |
| Education Commercial Specialist | Iuliia Myronenko |
| Email Address: | Iiuliia.myronenko@trade.gov |
| What platforms do students in your country use most: | Zoom, Microsoft Teams, Skype |
| What are the most popular social media sites for students in your country: | Facebook, Instagram, YouTube, Tik Tok |
| How do students in your country research information on any given topic: | Internet |
| What platforms to students use to search for job opportunities: | Rabota.ua, hh.ua, LinkedIn.com |
| What platform is the most popular for streaming videos in your country: | YouTube |
| What platforms do in-country schools and competitor countries use to reach students in your country: |
International education fairs organized by top recruitment agents.http://osvita.ua/ |
| How do students and parents in your country receive information about educational opportunities: | Internet, Word-of-mouth |
| Please provide recommendations for U.S. study state consortia and/or educational institutions as they build on their digital outreach strategies in your country: |
Social media marketing, alumni videos/success stories, partnerships with local recruitment agents |