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INDIA CYBER SECURITY BUSINESS DEVELOPMENT MISSION
The business development mission to India is recruiting U.S. firms to introduce them to the rapidly expanding market for cyber security products and services in the region.

DATES: May 23-27, 2022

Cyber Mission India

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The United States Department of Commerce, International Trade Administration (ITA), is organizing a Cyber security Business Development Mission to New Delhi and Mumbai, India, May 23-27, 2022, along with optional stops in Bangalore or Hyderabad, India. 

The purpose of this trade mission is to introduce U.S. firms to rapidly expanding markets for cyber security products and services in India. The mission will help participating firms and organizations gain market insights, make industry contacts, solidify business strategies, and advance specific projects, with the goal of increasing U.S. exports to India. By participating in an official U.S. industry delegation, rather than traveling to India on their own, U.S. companies will enhance their ability to secure meetings and gain greater exposure to India.

By participating in the mission, U.S. companies will partake in customized, one-on-one, business appointments with pre-screened potential buyers, agents, distributors, and/or joint venture partners through which they may export their products and services to the region. The Mission will provide opportunities for participants to have policy and regulatory framework discussions with foreign government representatives in order to advance U.S. cyber security sector interests and it will provide participants with an opportunity to meet with local governments and/or associations, to foster long-term partnerships, and to share best practices.

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Mission Participants will:

  • Gain market insights, make industry and government contacts, solidify business strategies, and advance specific projects. 
  • Learn about Indian market priorities, policy and regulatory changes, projects, and business opportunities.
  • Have one-on-one business appointments with pre-screened potential buyers, agents, distributors, or joint venture partners in Delhi and Mumbai with optional appointments available in Bengaluru and Hyderabad.
  • Participate in Networking Receptions.

The mission is designed for U.S. firms and organizations who play a part in the industry, especially those with products in the following categories:
 

  • Data security and protection
  • Privacy protection
  • Cybersecurity software, equipment
  • Cybersecurity services, consulting
  • Cybersecurity training, services
  • Mobile and application security
  • Cloud and network security
  • Endpoint security
  • Incident detection and response
  • Fraud and identity theft
  • Identity and access management
  • Critical infrastructure protection:
  • Banking and financial services
  • Government, national security
  • IT and IT services solutions
  • Telecom, digital infrastructure
  • Aviation, railways, transportation
  • Energy, electrical grid, power
  • Health IT, public health sector
  • Data center security
  • Emergency management technology equipment and services

Mission participants may request a Gold Key business matchmaking service at one of the other five CS posts in India: Bangalore, Hyderabad, Chennai, Ahmedabad, or Kolkata. The two most promising cities for this are Bangalore and Hyderabad – two major technology and innovation hubs in India.

Proposed Timetable:

*Note: The final schedule and potential site visits will depend on the availability of host government and business officials, specific goals of mission participants, and ground transportation.

 

Sunday

May 22, 2022

  • Trade Mission Participants Arrive in New Delhi

Monday

May 23, 2022

  • Welcome and Country Briefing
  • One-on-One business matchmaking appointments
  • Networking Lunch (No-Host)
  • One-on-One business matchmaking appointments
  • Networking Reception at Deputy Chief of Mission residence (To Be Confirmed (TBC))

Tuesday

May 24, 2022

  • Breakfast roundtable with Indian industry groups and associations (TBC)
  • Cyber Security event to share best practices and promote participants
  • Networking Lunch (No-Host)
  • Ministry and other Indian Government Briefings and Meetings
  • Transportation from Hotel to Airport Included
  • Travel to Mumbai

Wednesday

May 25, 2022

  • Welcome Briefing, Mumbai and Maharashtra State
  • One-on-One business matchmaking appointments
  • Networking Lunch (No-Host)
  • One-on-One business matchmaking appointments
  • Networking Reception at Consul General residence (TBC)

Thursday

 

May 26, 2022

  • Breakfast roundtable with Indian industry groups and associations (TBC)
  • Cyber Security event to share best practices and promote participants
  • Networking Lunch (No-Host)
  • Indian Government Briefings and Meetings
  • Travel to Airport (Not Included)

Friday

 

May 27, 2022

  • OPTIONAL STOP – Bangalore or Hyderabad
  • One-on-One business matchmaking appointments
  • Networking Lunch (No-Host)
  • One-on-One business matchmaking appointments
  • $3,200 USD for small or medium-sized enterprises
  • $6,000 USD for large companies
  • $1,000 USD for each additional firm participant

Optional stop in Bangalore or Hyderabad: Additional Gold Key Service Fee of $950/small, $2,300/medium, & $3,400/large firm, including direct costs

*Expenses for travel, lodging, most meals and incidentals will be the responsibility of each mission participant.

Applicants must submit a completed and signed mission application and supplemental application materials, including adequate information on their products and/or services, primary market objectives, and goals for participation no later than February 11, 2022.

Submitting an application is indication of your interest to participate in the mission.  No fees are due at the time of registering your intent to join the mission. Once you are invited to join the mission payment of mission fees and the signature of the participation agreement is then due in order to participate in the mission.

CYBER SECURITY BUSINESS DEVELOPMENT MISSION TO

INDIA

 May 23 - 27, 2022

 

Mission Description

The United States Department of Commerce, International Trade Administration (ITA), is organizing an Executive-led Cyber Security Business Development Mission to India.

The purpose of the mission is to introduce U.S. firms and trade associations to India’s information and communication technology (ICT) security and critical infrastructure protection markets and to assist U.S. companies to find business partners and export their products and services to the region. The mission is intended to include representatives from U.S. companies and U.S. trade associations with members that provide cyber security, data protection, critical infrastructure protection, and other cyber security related equipment and services.  The mission will visit India where U.S. firms will have access to business development opportunities across India.  Participating firms will gain market insights, make industry contacts, solidify business strategies, and advance specific projects, with the goal of increasing U.S. exports of products and services to India. The mission will include customized one-on-one business appointments with pre-screened potential buyers, agents, distributors and joint venture partners; meetings with state and local government officials and industry leaders; and networking events. 

Commercial Setting 

Cyber security ensures realization and controlling of vital security properties of an organization’s, as well as users’ intellectual, financial, and infrastructure assets against relevant security risks in the cyber environment. In addition, critical physical infrastructure systems (i.e., safety, security, electrical, water, energy, and traffic management systems) essentially interact with, and cannot be separated from, the critical information infrastructure.  With the ascending growth and sophistication of cyber-attacks in recent years, strict compliance and unified security packages are in demand to protect the critical data, infrastructure, and safety of governments, military, public utilities, banking, financial services, ports, hospitals, and other businesses.  The damaging effects of cyber threats can be felt on many levels from the business to the individual and can spill over across borders. Therefore, India is currently dedicating increasing resources at the executive policy level, as well as at the private sector level, in order to deal with these complex cyber threats.  These resources have been well utilized as is evident from the innovations and demand for cyber defense equipment and service technologies. Recent events in the region have also heightened the importance of improving cyber security protection.  The Indian government has made cyber security a national policy priority, creating task forces and engaging with the United States government (USG) to discuss cooperation, share information, and improve their defenses. 


India

India’s cyber security market is growing rapidly as India’s digital economy and critical infrastructure sectors expand, and it is expected to reach $3 billion by 2022, growing at a compound annual growth rate (CAGR) of 15.6% from $1.97 billion in 2019.  Leading industry sectors driving cyber security growth are banking and financial services industry (BFSI), information technology, information technology enabled services (ITeS), and government.

Demand for cyber security solutions is being driven by India’s dynamic digital economy. Prime Minister Modi has made expanding the digital economy a priority under his Digital India initiative. Highlights of India’s digital economy growth include:

·         India’s IT-BPM (Business Process Management) sector was over $180 billion in 2019, growing at over 8% per year.

·         Digital payments transactions are expected to reach $135 billion by 2023, up from $64.8 billion in 2019, growing at a CAGR of 20%.

·         The e-Commerce market is expected to surpass $100 billion by 2022, with online financial services the fastest growing segment.

·         India’s mobile telecom sector has driven adoption of the internet (96% is wireless – 606 million subscribers) and telephone service (98% is wireless – 1.17 billion subscribers).

Threats are increasing risk and driving the demand for cyber security solutions. The number of cyberattack incidents increased dramatically from 53,081 in 2017 to 208,456 in 2018, according to the Indian Computer Emergency Response Team (CERT-In). Training and education in cyber security is another area of opportunity. The country has a growing need for highly skilled cyber security professionals, with one estimate putting the shortfall at 1.5 million cyber professionals.

The regulatory environment in India is also driving the demand for data security. Highlights of key regulatory changes include:

·         The draft Personal Data Protection Bill of 2018, with a revised draft expected to be tabled in Parliament in December 2019. India is expected to establish a new Data Protection Authority as well as privacy and data protection regulations and guidelines in the next two years.

·         Compliance with the Aadhaar Act and the Digital Information Security and Healthcare Act (DISHA) of 2018

Cyber security policy and protecting critical infrastructure is a growing priority for the Indian government. India is currently revising its national cyber security strategy and policy. The National Critical Information Infrastructure Protection Centre (NCIIPC) was established in 2014. The Indian Computer Emergency Response Team was established in 2004 within the Ministry of Electronics and Information Technology. While India is moving forward, they lag the United States in the establishment of industry information sharing organizations. An Information Sharing and Analysis Center (ISAC) was established as a public-private-partnership model with the Indian government’s NCIIPC.

Bilateral cooperation between India and the United States in the cyber security field is on a positive trajectory. The United States and India have held several official government to government bilateral joint Cyber Dialogues, with the most recent in October 2019. The Cyber Dialogue is a forum for implementing the Framework for the India–U.S. Cyber relationship, including exchanging and discussing international cyber policies, comparing national cyber strategies, enhancing our efforts to combat cybercrime, and fostering capacity and R&D, thus promoting building cybersecurity and the digital economy.

New Delhi

New Delhi is the location of the central government, national ministries, and national cyber security offices including:

·         Prime Minister’s office, National Cyber Security Coordinator

·         Indian National Critical Information Infrastructure Protection Centre (NCIIPC): https://nciipc.gov.in/

·         Indian Computer Emergency Response Team (CERT-In): https://www.cert-in.org.in/

·         Ministry of Electronics and Information Technology

The national capital region (NCR) around New Delhi is a megalopolis of 46 million citizens with a vibrant economy and growing technology and industry sectors. Most large Indian conglomerates and technology companies have offices in the NCR area, in nearby Gurgaon, Noida, or in New Delhi itself.

This is an important mission stop where the mission participants will have the opportunity to interact with Indian government officials including decision makers and influencers of cyber security policy, regulations, government procurement, standards, and critical infrastructure protection.

Mumbai

Mumbai is the financial center of India, and the location of the Reserve Bank of India (RBI) and most major banks, financial services, and financial technology companies including large American multinational firms. Cyber security is an issue of critical importance for the RBI and the financial sector. The banking and financial services industry (BFSI) is a leading sector driving demand for cyber solutions in India.

Mumbai is the capital of Maharashtra state, and the Mumbai Metropolitan Region (MMR) has a population of over 26 million and a dynamic economy that is leading India’s economic development in the financial sector, with rapid growth in many other sectors.  Maharashtra is India’s wealthiest and most industrialized state.  Maharashtra’s economic output of over $350 billion contributes 15% of India’s overall economy.

This is an important mission stop where the mission participants will have the opportunity to interact with government officials including decision makers and influencers of financial sector cyber security, as well as Maharashtra state government officials engaged on cyber security policy, regulations, government procurement, and critical infrastructure protection.

Optional Stops Business Matchmaking (Gold Key Service)

Mission participants may request a Gold Key business matchmaking service at one of the other five CS posts in India: Bangalore, Hyderabad, Chennai, Ahmedabad, or Kolkata. The two most promising cities for this are Bangalore and Hyderabad – two major technology and innovation hubs in India.

Bangalore, India: Optional Gold Key Service Stop

Bangalore is India’s leading information technology hub with strong industry sectors in aerospace, space, defense, manufacturing, and other industry verticals. Bangalore is the capital of Karnataka state, and the metro area has a population of over 10.5 million.

Hyderabad, India: Optional Gold Key Service Stop

Hyderabad is a major information technology hub with strong industry sectors in pharmaceuticals, biotechnology, and other industry verticals. Hyderabad is the capital of Telengana state, and the metro area has a population of over 7.7 million.

Other Products and Services   

The foregoing analysis of the cyber security opportunities in India is not intended to be exhaustive, but illustrative of the many opportunities available to U.S. businesses.  Applications from companies selling products or services within the scope of this mission, but not specifically identified, will be considered and evaluated by the U.S. Department of Commerce. Companies whose products or services do not fit the scope of the mission may contact their local U.S. Export Assistance Center (USEAC) to learn about other business development missions and services that may provide more targeted export opportunities.  Companies may call 1-800-872-8723, or go to http://trade.gov to obtain such information. 

MISSION GOALS

The purpose of this trade mission is to introduce U.S. firms to the rapidly expanding market for cyber security products and services in India. The mission will help participating firms and trade associations to gain market insights, make industry contacts, solidify business strategies, and advance specific projects, with the goal of increasing U.S. exports to India. By participating in an official U.S. industry delegation, rather than traveling to India on their own, U.S. companies will enhance their ability to secure meetings in those countries and gain greater exposure to the region.

MISSION SCENARIO

The business development mission will include one-on-one business appointments with pre-screened potential buyers, agents, distributors and joint venture partners; meetings with national and regional government officials, chambers of commerce, and business groups; and networking receptions for companies and trade associations representing companies interested in expansion into the Indian market. Meetings will be offered with government authorities that can address questions about procurements, projects, policies, regulations, tariff rates, incentives, etc.

Proposed Timetable:

*Note: The final schedule and potential site visits will depend on the availability of host government and business officials, specific goals of mission participants, and ground transportation.

Sunday

May 22, 2022

  • Trade Mission Participants Arrive in New Delhi

Monday

May 23, 2022

  • Welcome and Country Briefing
  • One-on-One business matchmaking appointments
  • Networking Lunch (No-Host)
  • One-on-One business matchmaking appointments
  • Networking Reception at Deputy Chief of Mission residence (TBC)

Tuesday

May 24, 2022

  • Breakfast roundtable with Indian industry groups and associations (TBC)
  • Cyber Security event to share best practices and promote participants
  • Networking Lunch (No-Host)
  • Ministry and other Indian Government Briefings and Meetings
  • Transportation from Hotel to Airport Included
  • Travel to Mumbai

Wednesday

May 25, 2022

  • Welcome Briefing, Mumbai and Maharashtra State
  • One-on-One business matchmaking appointments
  • Networking Lunch (No-Host)
  • One-on-One business matchmaking appointments
  • Networking Reception at Consul General residence (TBC)

Thursday

 

 

May 26, 2022

  • Breakfast roundtable with Indian industry groups and associations (TBC)
  • Cyber Security event to share best practices and promote participants
  • Networking Lunch (No-Host)
  • Indian Government Briefings and Meetings
  • Travel to Airport (NOT INCLUDED)

Friday

 

 

May 27, 2022

  • OPTIONAL STOP – Bangalore or Hyderabad
  • One-on-One business matchmaking appointments
  • Networking Lunch (No-Host)
  • One-on-One business matchmaking appointments

PARTICIPATION REQUIREMENTS

All parties interested in participating in the trade mission must complete and submit an application package for consideration by the DOC. All applicants will be evaluated on their ability to meet certain conditions and best satisfy the selection criteria as outlined below. A minimum of 12 and maximum of 20 firms and/or trade associations will be selected to participate in the mission from the applicant pool.

FEES AND EXPENSES

After a firm or trade association has been selected to participate on the mission, a payment to the Department of Commerce in the form of a participation fee is required. The participation fee for the Cyber Security Business Development Mission will be $3,200 for small or medium-sized enterprises (SME) [1]; and $6,000 for large firms or trade associations. The fee for each additional firm representative (large firm or SME/trade organization) is $1,000.  Expenses for travel, lodging, meals, and incidentals will be the responsibility of each mission participant.  Interpreter and driver services can be arranged for additional cost. Delegation members may be able to take advantage of preferential rates for hotel rooms.

If and when an applicant is selected to participate on a particular mission, a payment to the Department of Commerce in the amount of the designated participation fee below is required.  Upon notification of acceptance to participate, those selected have 5 business days to submit payment or the acceptance may be revoked. 

Participants selected for a trade mission will be expected to pay for the cost of personal expenses, including, but not limited to, international travel, lodging, meals, transportation, communication, and incidentals, unless otherwise noted.   Participants will, however, be able to take advantage of U.S. Government rates for hotel rooms.  In the event that a mission is cancelled, no personal expenses paid in anticipation of a mission will be reimbursed. However, participation fees for a cancelled mission will be reimbursed to the extent they have not already been expended in anticipation of the mission.

If a visa is required to travel on a particular mission, applying for and obtaining such a visa will be the responsibility of the mission participant. Government fees and processing expenses to obtain such a visa are not included in the participation fee. However, the Department of Commerce will provide instructions to each participant on the procedures required to obtain business visas.

Trade Mission members participate in trade missions and undertake mission-related travel at their own risk.  The nature of the security situation in a given foreign market at a given time cannot be guaranteed.  The U.S. Government does not make any representations or guarantees as to the safety or security of participants.  The U.S. Department of State issues U.S. Government international travel alerts and warnings for U.S. citizens available at https://travel.state.gov/content/passports/en/alertswarnings.html.  Any question regarding insurance coverage must be resolved by the participant and its insurer of choice.

CONDITIONS FOR PARTICIPATION

Applicants must submit a completed and signed mission application and supplemental application materials, including adequate information on their products and/or services, primary market objectives, and goals for participation that is adequate to allow the Department of Commerce to evaluate their application.  If the Department of Commerce receives an incomplete application, the Department may either: reject the application, request additional information/clarification, or take the lack of information into account when evaluating the application.  If the requisite minimum number of participants is not selected for a particular mission by the recruitment deadline, the mission may be cancelled. 

Each applicant must also certify that the products and services it seeks to export through the mission are either produced in the United States, or, if not, are marketed under the name of a U.S. firm and have at least fifty-one percent U.S. content by value. In the case of a trade association or organization, the applicant must certify that, for each firm or service provider to be represented by the association/organization, the products and/or services the represented firm or service provider seeks to export are either produced in the United States or, if not, marketed under the name of a U.S. firm and have at least 51% U.S. content.

A trade association/organization applicant must certify to the above for all of the companies it seeks to represent on the mission.

In addition, each applicant must:

·         Certify that the products and services that it wishes to market through the mission would be in compliance with U.S. export controls and regulations;

·         Certify that it has identified any matter pending before any bureau or office in the Department of Commerce;

·         Certify that it has identified any pending litigation (including any administrative proceedings) to which it is a party that involves the Department of Commerce; and

·         Sign and submit an agreement that it and its affiliates (1) have not and will not engage in the bribery of foreign officials in connection with a company’s/participant’s involvement in this mission, and (2) maintain and enforce a policy that prohibits the bribery of foreign officials.

In the case of a trade association/organization, the applicant must certify that each firm or service provider to be represented by the association/organization can make the above certifications.

ELECTION CRITERIA

Targeted mission participants are U.S. firms, services providers and trade associations/organizations providing or promoting U.S. products and services that have an interest in entering or expanding their business in the mission’s destination country. The following criteria will be evaluated in selecting participants:

·         Suitability of the applicant’s (or in the case of a trade association/organization, represented firm’s or service provider’s) products or services to these markets;

·         The applicant’s (or in the case of a trade association/organization, represented firm’s or service provider’s) potential for business in the markets, including likelihood of exports resulting from the mission; and

·         Consistency of the applicant’s (or in the case of a trade association/organization, represented firm’s or service provider’s) goals and objectives with the stated scope of the mission.

Balance of company size and location may also be considered during the review process.

Referrals from a political party or partisan political group or any information, including on the application, containing references to political contributions or other partisan political activities will be excluded from the application and will not be considered during the selection process. The sender will be notified of these exclusions.

 

TIMELINE FOR RECRUITMENT AND APPLICATIONS

Mission recruitment will be conducted in an open and public manner, including publication in the Federal Register, posting on the Commerce Department trade mission calendar (http://export.gov/trademissions) and other Internet web sites, press releases to general and trade media, direct mail, notices by industry trade associations and other multiplier groups, and publicity at industry meetings, symposia, conferences, and trade shows.   Recruitment for the mission will begin immediately and conclude no later than February 11, 2022. The U.S. Department of Commerce will review applications and inform applicants of selection decisions on a rolling basis.  Applications received after February 11, 2022 will be considered only if space and scheduling constraints permit.


USA

Delia Valdivia

Senior International Trade Specialist

 U.S. Commercial Service

International Trade Administration | U.S. Department of Commerce

Los Angeles, CA

310-597-8218

Delia.valdivia@trade.gov

 

Gemal Brangman

Senior Advisor, Trade Missions

International Trade Administration | U.S. Department of Commerce

Washington, DC

Tel: 202-482-3773

Gemal.Brangman@trade.gov

 

Pompeya Lambrecht

Senior International Trade Specialist

U.S. Commercial Service

International Trade Administration | U.S. Department of Commerce

Arlington, VA Tel: 703-756-1707

Pompeya.Lambrecht@trade.gov 

 

Jorge Pardo

International Trade Specialist

International Trade Administration

Industry and Analysis, Office of Digital Services Industries

U.S. Department of Commerce

Tel: 202-482-5879

Jorge.Pardo@trade.gov

 

Noor Sclafani

India, Pakistan, Afghanistan Desk

International Trade Administration

U.S. Department of Commerce

Tel: 202-482-1421

Noor.Sclafani@trade.gov

 

India

Ross Belliveau

Commercial Officer

U.S. Embassy New Delhi

U.S. Commercial Service

International Trade Administration | U.S. Department of Commerce

Ross.Belliveau@trade.gov

 

Brenda VanHorn

Principal Commercial Officer

U.S. Consulate Mumbai

U.S. Commercial Service

International Trade Administration | U.S. Department of Commerce

Tel: +91-22-672-4215

Brenda.VanHorn@trade.gov


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Official Websites and Resources

 

Sources and Resources

  • Cyber Security India Market, DSCI and PWC, 2019

https://www.pwc.in/assets/pdfs/consulting/cyber-security/cyber-security-india-market.pdf

  • Cyber Security Report, NITI AAYOG, 2019

https://niti.gov.in/sites/default/files/2019-07/CyberSecurityConclaveAtVigyanBhavanDelhi_1.pdf

  • IT Industry Performance 2018-2019 and What Lies Ahead, NASSCOM

https://www.nasscom.in/sites/default/files/Industry-Performance2018-19-and-what-lies-ahead_0.pdf

 


[1] For purposes of assessing participation fees, an applicant is a small or medium-sized enterprise (SME) if it qualifies under the Small Business Administration’s (SBA) size standards (https://www.sba.gov/document/support—table-size-standards), which vary by North American Industry Classification System (NAICS) Code.  The SBA Size Standards Tool [https://www.sba.gov/size-standards/] can help you determine the qualifications that apply to your company. 

Indian Cyber Opportunities

Find out more about the opportunities you can find on the cyber security mission to India

Contact Us


Delia Valdivia

Senior International Trade Specialist
U.S. Commercial Service
Los Angeles
310-597-8218
delia.valdivia@trade.gov

Gemal Brangman

Senior Advisor, Trade Missions
Washington, DC
202-482-3773
Gemal.Brangman@trade.gov

Ross Belliveau

Commercial Officer
U.S. Commercial Service - New Delhi
Ross.Belliveau@trade.gov

 

Lee Brayman

Commercial Officer
U.S. Commercial Service - Mumbai
+91 22 2672 4332
Harold.Brayman@trade.gov