The WGR Gap Analysis Service helps CS clients with SEO considerations for the website
Website Globalization Review (WGR) Service
A WGR Service Report provides technical and strategic recommendations for a business's cross-border ecommerce sales channel efforts, focusing on international SEO of a business website.

Website Globalization Review Service FAQs

Website Globalization Review (WGR) Gap Analysis Service

Frequently Asked Questions

1.    What is the WGR Service?

Bar chart with various colored bars and a magnifying glass
  • The WGR Service consists of a WGR Gap Analysis Report that focuses on your international SEO, accompanied by service provider references and an introduction to partner resources like working capital grants. You can read more about the WGR Gap Analysis Service on trade.gov. 

2.    Why should I get a WGR Service for my company website?

  • Knowing if your website shows up in an international online search when it should is essential for sales, and the WGR Service is the first step towards gaining insight into your website.

3.    What resources are available to help me succeed with a WGR Service?

  • Your local Trade Specialist is there to help you with the WGR Service and follow-on resources like the eCommerce Business Service Provider Directory, STEP Grants, Business Matchmaking Services, Trade Shows & Events, and Official Trade Missions.

4.    How will I know if the WGR Service worked for my business website?

  • After your WGR Report delivery, you will know the recommended next steps for your website, and following those fixes, we will check for improved SEO scores.

5.    How will I know my improved website SEO has increased my online sales?

  • We make sure to explain the importance of your website analytics and ecommerce key performance indicators to you and how to establish them for your business website in a way that means something to your business goals of increased sales.

6.    When would I need to do an SEO service like a WGR Service for my business website?

  • Any time is good for your website - if you have never done SEO; right before/during/after website work; before attending a Trade Show or Official Trade Mission; and if you want to attract more online consumers in general.

7.    Where can I learn more about the WGR Gap Analysis Service?

  • Talk to your local Trade Specialist or visit https://www.trade.gov/ecommerce to explore our ecommerce resources, including the WGR Service.

8.    What does the WGR Gap Analysis Service cost?

  • $100 for small companies1, $300 for medium companies, and $400 for large companies. You can read more about the WGR Gap Analysis Service on trade.gov. 
  • The Small Business Administration provides financial awards to state and territory governments to assist small businesses with export development through the State Trade Expansion Program (STEP). Please check to see if STEP grants are available in your state.

1For purposes of assessing participation fees, an applicant is a small or medium-sized enterprise (SME) if it qualifies under the Small Business Administration’s (SBA) size standards (https://www.sba.gov/document/support—table-size-standards), which vary by North American Industry Classification System (NAICS) Code.  The SBA Size Standards Tool [https://www.sba.gov/size-standards/] can help you determine the qualifications that apply to your company.