Poland Sports: Growing Business Prospects in Country's 2040 Sports Strategy

Presented at Warsaw’s National Stadium by Minister of Sport and Tourism Jakub Rutnicki and senior national and Olympic leaders, the initiative sets an ambitious goal: preparing Poland to host future Summer Olympic and Paralympic Games while strengthening the country’s sports ecosystem, infrastructure, and social engagement in physical activity.

At the core of the strategy is investment in modern sports infrastructure, including multipurpose arenas, training centers, community sports facilities, and smart-stadium technologies. National and municipal authorities are prioritizing energy-efficient upgrades, digital ticketing, safety systems, and accessibility improvements, creating space for U.S. suppliers in fields such as sports architecture, facility engineering, IoT and data solutions, security systems, and venue operations technology.

The strategy is built around four core pillars — health, community and national pride, systemic support, and human and social capital in sport. It reflects a broad coalition effort: government institutions, local authorities, federations, athletes, state-owned companies, and civil society are all involved in shaping the program. More than 50 diagnostic workshops have already been held, and nationwide consultations will continue into early 2026, followed by drafting, environmental assessment, and final government adoption, with implementation targeted for 2027.

For U.S. companies, this long-term approach signals a maturing and investment-ready market. The strategy emphasizes modern sports infrastructure, event hosting capabilities, innovation, and performance systems — areas where international expertise and technology can play a meaningful role. Poland’s leaders highlight strong public support, growing participation in sports, and a high standard of existing facilities as competitive advantages as the country positions itself as a Central European hub for global sporting events.

Potential areas of opportunity for U.S. firms include:

• Smart, energy-efficient sports venues and training centers
  (engineering, architecture, safety systems, digital ticketing, and stadium technologies)
• Sports innovation and performance solutions
  (analytics, wearables, rehabilitation systems, AI-enabled coaching, and sports medicine technologies)
• Event organization, broadcasting, and fan-experience services
  as Poland increases its profile as a host for major international competitions
• Grassroots and inclusion-focused programs
  supporting youth sports, adaptive athletics, and community-level participation
   

The strategy also strengthens Poland’s position in the global sports economy by encouraging international partnerships, knowledge exchange, and private-sector involvement alongside public investment. As the country advances its Olympic bid process — with key decision milestones expected through 2028 — collaboration opportunities are likely to expand across infrastructure development, technology deployment, and event operations.

For U.S. companies exploring growth in Central Europe, Poland’s 2040 sports strategy represents not only a vision for athletic excellence, but also a platform for innovation, market entry, and long-term business engagement in one of the region’s most dynamic economies.

For more information, please contact Commercial Service Poland at office.warsaw@trade.gov.