Pakistan Paints and Coatings

Market Overview

Pakistan’s paints and coatings industry presents an immense opportunity for American companies to explore and capitalize on. The market size is estimated at $400 million and is expected to grow by 3.5% to 4% annually for the next 4-5 years. Despite the global pandemic and economic slowdown, the sector remained relatively unaffected. It experienced significant growth across all segments, partially due to the government’s pandemic-related stimulus package and additional special incentives/amnesty schemes offered to a few key sectors.

The Pakistan Coating Association (PCA) reports that although the local paints and coatings sector is smaller compared to other regional markets, it still maintains a significant presence. According to a recent study conducted by the Pakistan Coating Association, the local paint and coating products sector is estimated to be around 0.25 million tons. However, the average per capita consumption is only 1.2 kgs. The sector is divided into three primary components: resins, technology, and geography. The local market for resins includes Acrylic, Alkyd, Polyurethane, Epoxy, Polyester, and other resin types, with Water-Borne and Solvent-Borne technologies available. The end-user industries for these resins include Architectural, Automotive, Wood, Industrial Coatings, Transportation, and Packaging.

Opportunities

With a population of over 240 million, Pakistan presents significant opportunities for U.S. companies in the paints and coatings sector. Public-sector initiatives at both federal and provincial levels have supported the sector, including amnesty schemes for the construction industry and medium-to-large scale infrastructure projects such as dams, road networks, and government-funded housing schemes.

Promising export prospects for U.S. companies include:

Acrylic
Alkyd
Polyurethane
Epoxy
Polyester
Other resin types
Polishes

Sources

08/14/2023