Market Intelligence
Higher Education Honduras

Honduras Student Recruitment Strategies

More than 1.5 billion students in 165 countries are unable to attend in-person educational institutions due to the pandemic which has forced the academic community to explore new ways of teaching and learning. The U.S. Commercial Service in Honduras can help create a winning strategy for student recruitment.

U.S. educational institutions meet ethical and reputable local educational institutions to support a solid partnership in the Honduran market. To implement the tools and information to execute international outreach, consider the following elements:

•Digital Marketing: In today’s modern world, digital marketing and education go hand-in-hand. The use of digital marketing strategies and social media are essentials to equip the Education field with unlimited access to online communication and information.

•Build a Relationship: Most of the private/bilingual schools in Honduras have College Counselors.  They are acutely aware of the information from USA Universities and maintain direct communication with EDUCATION USA in Honduras which the official source of U.S. higher education. A relationship with them will be very beneficial for the recruitment process.

•Key Alliances: The county offers opportunities to partnerships with Universities for exchange programs for students and professors.

•Financial Aid: U.S. Educational institutions that offer financial aid and/or international discounts have greater market opportunities.

•Participation in CS Events: Our local recruitment campaigns, fairs, trade missions, and outreach events are planned and organized based on the current demand, realistic timeframes, and in accordance with the market conditions. We consider the opportunities that best fit the organization’s needs.

For additional information on market opportunities for U.S. education services contact Havivi Rodriguez at