Burma-Myanmar Fast Food Franchises

The 2025 market outlook for fast food franchises in Burma presents a renewed window of opportunity for U.S. brands. As the Burmese market shows signs of recovery and growing interest, early movers have the potential to establish strong footholds ahead of competitors. However, strategic caution and careful partner selection are critical given the complex political and regulatory environment, and the United States Commercial Service in Burma can be a valuable point of contact for those seeking to connect with potential local partners and distributors.

The 2025 market outlook for fast food franchises in Burma is more positive than in recent years. Since late 2023, the sector overall has seen new ASEAN food franchise brands entering, indicating a gradual recovery and renewed interest in the Burma franchise market. 

Potential franchisees are particularly interested in identifying additional fried chicken concepts, and some prominent Burmese franchisees are now seeking opportunities with mid-sized U.S. fried chicken franchise chains.  Leading U.S. fried chicken franchises have maintained and grown their presence in the country despite the political and economic instability. For instance, the first large U.S. brand expansion began a decade ago, and now two major brands operate nearly 50 outlets in the country. The fried chicken concept is popular in Burma, representing one of various opportunities for other U.S. brands to enter the market and address existing gaps.

The franchise sector presents solid opportunities in this underserved market for operators in selected specialties.  Interested U.S. franchises are invited to contact office.burma@trade.gov  for more information.

While there is a growing opportunity, U.S. firms must proceed with caution. It is essential to avoid transactions with entities affiliated with Burma’s military regime or under U.S. sanctions. Conducting thorough due diligence on local partners is strongly advised. For an overview of the Burma market, please visit https://www.trade.gov/burma .