Market Intelligence
Telecommunications

Brazil Broadcasting Opportunities

Brazil’s SBTVD Forum has formally recommended the ATSC 3.0 physical layer as the transmission system for its next-generation TV 3.0 digital television. This came after laboratory and field testing, in which ATSC 3.0 outperformed alternatives such as Advanced ISDB T, DTMB-A, and 5G Broadcast in spectral efficiency, mobile reception, multiple-input multiple-output (MIMO), and 6 MHz channel compatibility.

Deployment is expected to begin in 2025, with nationwide availability targeted ahead of the 2026 FIFA World Cup, creating one of the fastest large-scale rollouts of NextGen TV worldwide. Major broadcasters have already demonstrated advanced features such as 4K and even 8K content, leveraging the interactive and high-efficiency capabilities of the standard.

The transition opens significant opportunities for U.S. firms specializing in NextGen TV technology. Products and services in demand will include:

  • ATSC 3.0 transmitters and encoders
  • Monitoring systems and air chain platforms
  • Interactive middleware platforms and targeted advertising modules
  • HEVC/VVC-compatible encoding software
  • DRM and datacasting infrastructure
  • Emergency alert and Broadcast Positioning System (BPS) solutions

U.S. vendors already deploying ATSC 3.0 domestically, including monitoring systems, air chain platforms, are well-positioned to assist Brazilian broadcasters in deploying end-to-end solutions. Software and middleware vendors, especially those providing encoders supporting HEVC or VVC, interactive middleware platforms, targeted advertising modules, and DRM/datacasting infrastructure, stand to play a central role.

Brazil intends to leverage ATSC 3.0’s capabilities for targeted advertising, enterprise datacasting, and complementary services like Broadcast Positioning System (BPS). Collaborative pilots are underway using layered division multiplexing (LDM) to deliver geographically targeted ads. These possibilities make Brazil a fertile ground for U.S. broadcasters, software developers, and system integrators to introduce new revenue streams and technical solutions. In addition, as Brazil’s move influences neighboring nations in Latin America and the Caribbean, U.S. firms have the chance to build scalable regional partnerships. The Brazilian adoption of ATSC 3.0 may generate economies of scale that benefit U.S. technology exporters, with over 70 million TV households and terrestrial TV reaching roughly 80% of the population in Brazil, mass platform adoption could drive broader Latin American interest, and thus let U.S. vendors extend their reach across the region.

The U.S. Commercial Service can connect your firm with vetted Brazilian partners and guide you through regulatory, technical, and commercial entry points to help you expand in this rapidly growing market.

For more information about the new legislation and about opportunities for U.S. companies in the Brazilian market, please contact:  

Diogo Pinto 
Commercial Specialist 
U.S. Commercial Service – Brazil 
Email: diogo.pinto@trade.gov