IAA Mobility
IAA Mobility 2023
A leading global platform for the mobility industry.
September 5-10, 2023, Munich.

Germany Events IAA

IAA Mobility 2023
Munich, September 5-10, 2023

The IAA (Passenger Cars) event & brand is known as Germany’s leading international automotive trade fair and has a history that goes back over 120 years. For most of its history, the event took place biannually in Frankfurt as a leading showcase and meeting hub for the global automotive industry.

In 2021, IAA not only moved to a new location (Munich) but also reinvented its entire concept and program: from a car show to a 360° mobility platform. Currently the organizers are evaluating the experience and continuing to develop the concept to be able to welcome an even broader spectrum of exhibitors at the next IAA MOBILITY. Regardless of the event format in Munich, the IAA MOBILITY will continue evolving to become the global digital platform for the transformation of mobility towards climate neutrality, for innovations in the field of automobiles, bikes, scooters, car and ridesharing, digitization and urban development.

No-fee services for U.S. exhibitors at IAA Mobility 2023:

  • Take advantage of our virtual export promotion services: https://www.trade.gov/virtual-services

  • Free Export Promotion Counseling Sessions before, during, and after the show.

  • Information on how to protect new designs you may be showing, and to take expedited action against foreign exhibitors who copy your design and trademarks. Please see important information about trademark and design protection at German trade fairs on our website: Germany Events IPR (trade.gov)

  • Introduction to an International Trade Specialist at your nearest U.S. Commercial Service office in the United States.

Please also visit the IAA Mobility website: https://www.iaa.de/en  

Interested in using the U.S. Commercial Service as an additional market entry tool?

Your U.S. Commercial Service Contact:

Felix Happe
Commercial Specialist
American Consulate General Munich
Königinstraße 5
80539 Munich
Phone: +49-89-2888-752, mobile +49-163-872-2723
E-Mail: Felix.Happe@trade.gov