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Travel and Tourism

Survey of International Air Travelers Results 2024

2024 Results of the Survey of International Air Travelers
 

2024 Results of the Survey of International Air Travelers

NTTO Publishes Calendar Year 2024 Survey of International Air Travelers (SIAT) Inbound Results

The International Trade Administration’s National Travel and Tourism Office (NTTO) released the results of the inbound Survey of International Air Travelers (SIAT) covering calendar year 2024. In 2024, 48.3 million international inbound air travelers from Canada, Mexico and overseas visited the United States.

International Inbound Air Travelers To the United States in 2024

  • Top-line characteristics of the 35.2 million overseas visitor arrivals to the United States:
     
    • The average overseas visitor had a combined annual household income of $88,319, stayed 17.5 nights and spent $1,802 while in the United States.
       
    • The United Kingdom (4.037 million visitor arrivals) was the top source market, followed by India (2.190 million), Germany (1.995 million), Brazil (1.910 million), and Japan (1.844 million).
       
    • New York (9.832 million) was the top state visited, followed by Florida (8.916 million), California (6.730 million), Nevada (2.525 million), and Texas (2.144 million).
       
    • The average overseas visitor made the decision to visit the United States 103.6 days prior to the trip and made an airline reservation 77.7 days prior to the trip.
       
    • 71.2 percent rated the overall entry experience to the United States as either good or excellent; 96.9 percent reported that their trip either met or exceeded their expectations; and 96.6 percent expect to visit the United States again.
       
    • 59.9 percent traveled alone, 20.8 percent traveled with a spouse/partner, and 17.7 percent traveled with family/relatives.
       
    • Vacation/Holiday was the top main purpose of the trip (56.5 percent), followed by Visit Friends/Relatives (22.9 percent), and Business (16 percent).
       
    • Shopping (83.1 percent) was the top leisure activity engaged, followed by Sightseeing (77.4 percent), National Parks/Monuments (35.6 percent), Art Galleries/Museums (29.8 percent), and Small Towns/Countryside (29.1 percent).
       
    • Hotel or Motel, etc. (71.6 percent) was the top type of accommodation used, while Auto (Private or Company) (36.9 percent) was the top type of transportation used in the United States.
       
  • Top-line characteristics of the 9.7 million Canadian-air visitor arrivals to the United States:
     
    • The average Canadian-air visitor had a combined annual household income of $127,135, stayed 7.34 nights and spent $1,090 while in the United States.
       
    • Florida (2.424 million) was the top state visited, followed by California (1.873 million), Nevada (1.391 million, and New York (1.079 million).
       
    • The average Canadian visitor made the decision to visit the United States 76.6 days prior to the trip and made an airline reservation 56.8 days prior to the trip.
       
    • 82.1 percent rated the overall entry experience to the United States as either good or excellent; 97.5 percent reported that their trip either met or exceeded their expectations; and 98.8 percent expect to visit the United States again.
       
    • 60.3 percent traveled alone, 22.9 percent traveled with a spouse/partner, and 14.5 percent traveled with family/relatives.
       
    • Vacation/Holiday (58.2 percent) was the top main purpose of the trip, followed Visit Friends/Relatives (19.8 percent) and Business (20 percent).
       
    • Shopping (70.2 percent) was the top leisure activity engaged, followed by Sightseeing (65.6 percent), Experience Fine Dining (28.9 percent), National Parks/Monuments (20.9 percent), and Small Towns/Countryside (20.4 percent).
       
    • Hotel or Motel, etc. (75.8 percent) was the top type of accommodation used, while Ride-sharing Service (38.4 percent) was the top type of transportation used in the United States.
       
  • Top-line characteristics of the 3.5 million Mexican-air visitor arrivals to the United States:
     
    • The average Mexican visitor had a combined annual household income of $68,508, stayed 11.7 nights and spent $1,379 while in the United States.
       
    • California (631,000) was the top state visited, followed by Texas (599K), Florida (552K), Nevada (394K), and New York (378K).
       
    • The average visitor made the decision to visit the United States 62.6 days prior to the trip and made an airline reservation 46.3 days prior to the trip.
       
    • 84.3 percent rated the overall entry experience to the United States as either good or excellent; 98.4 percent reported that their trip either met or exceeded their expectations; and 99.1 percent expect to visit the United States again.
       
    • 62.8 percent traveled alone, 18.6 percent traveled with family/relatives, and 16.6 percent traveled with a spouse/partner.
       
    • Vacation/Holiday (55.8 percent) was the top main purpose of the trip, followed by Visit Friends/Relatives (21.7 percent), and Business (19.5 percent).
       
    • Shopping (82.8 percent) was the top leisure activity engaged, followed by Sightseeing (67.6 percent), Amusement/Theme Parks (28 percent), National Parks/Monuments (25.7 percent), and Art Galleries/Museums (24.9 percent).
       
    • Hotel or Motel, etc. (68.6 percent) was the top type of accommodation used, while Auto (Private or Company) (41.7 percent) was the top type of transportation used in the United States.

 

How to Access 2024 Inbound SIAT Statistics

  • The SIAT Inbound Survey Monitor is an interactive tool to analyze the characteristics of international inbound air visitors at the country or world region level on an annual or quarterly basis from 2012 to present.
     
  • The Inbound SIAT National Reports include quarterly and annual SIAT results for:
     
    • Overseas: containing 4 Banners each containing 40 tables: Banner 1 (Total Overseas), Banner 2 (European Countries/Regions), Banner 3 (Asian Countries/Regions), and Banner 4 (Latin Countries/Regions.
       
    • Canada-air: containing 1 Banner containing 40 tables
       
    • Mexico-air: containing 1 Banner containing 40 tables
       

Note: NTTO began to report on the annual characteristics of Canada-land visitors to the United States in 2022 and is scheduled to report on the annual characteristics of Mexico-land visitors to the United States for years 2023 and 2024 in mid-2025.

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