Buzzing Into New Markets: Apis Tactical's Strategic Expansion with the REC
Apis Tactical, a North Dakota-based manufacturer, produces high-quality beekeeping equipment such as gloves, hive tools, and apparel, designed for enhanced safety and efficiency. In the summer of 2024, Apis Tactical reached out to the Rural Export Center (REC) following a referral from a local trade specialist in the U.S. Commercial Service (CS) Office in North Dakota. Leveraging their knowledge of the European beekeeping market, Apis Tactical sought analysis to enhance their marketing strategy in Europe. The REC delivered a customized market research report tailored to Apis Tactical’s specific company needs.
The report analyzed the market potential for Apis Tactical in the European Union (EU) and the United Kingdom (UK), recommending Germany as the top target market, followed by the UK and France. Germany led in e-commerce and beekeeping equipment sales, followed by the UK with strong online gardening sales. France ranked third for agricultural equipment sales and higher GDP per capita. CS North Dakota provided guidance on market entry through online platforms, trade shows, and utilizing U.S. Commercial Service matchmaking services for potential partners. Jeffrey Heyd, CEO of Apis Tactical, noted the following regarding the report:
“The targets that [the REC’s report] gave us were great.” – Jeffrey Heyd, CEO
“[The report] was good. It gives justification for…the expense…both money…time and bandwidth.” – Jeffrey Heyd, CEO
In the future, Apis Tactical plans to attend more trade shows in the U.S. and in Europe and continue to expand their global market presence.
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