Overview
Swiss public spending on education above OECD averages and strong purchasing power offer opportunities for U.S. companies in the education sector. Switzerland’s decentralized educational system devolves many purchasing decisions to the cantons and municipalities. Regional, linguistic and cultural differences play an important role in the procurement of goods and services related to education.
|
(In million USD) |
2015 |
2016 |
2017 |
2018 (Estimated) |
|
Total Local Production1 |
3942 |
3929 |
3979 |
4091 |
|
Total Exports2 |
142 |
152 |
166 |
132 |
|
Total Imports2 |
534 |
532 |
539 |
559 |
|
Imports from the US2
|
14 |
15 |
17 |
15 |
|
Total Market Size |
4334 |
4309 |
4352 |
4518 |
|
Exchange Rates Applied |
0.963 |
0.985 |
0.985 |
0.978 |
(total market size = total local production + imports - exports)
1Swiss gross value-added in the education and training sector per: https://www.bfs.admin.ch/bfs/de/home/statistiken/volkswirtschaft/volkswirtschaftliche-gesamtrechnung/produktionskonto.assetdetail.9546390.html. 2018 estimate is based on a 2.8% growth assumption, in line with overall GDP growth for the year.
2Goods include instruments for demonstrational purposes (HS Code 9023) and printed books (HS Code 4901), per the UN Comtrade database.
Leading Subsectors
Educational travel (amounting to about $78 million per year according to https://apps.bea.gov/iTable/iTable.cfm?reqid=62&step=9&isuri=1&6210=4).
Opportunities
Opportunities for U.S. companies exist in education technology, software, instruments for demonstrational purposes, and educational travel.
Web Resources
Website on the Swiss educational system: http://www.edk.ch/dyn/11910.php
Swiss Trade Fair on education (Swissdidac / Worlddidac): https://www.swissdidac-bern.ch/sdd-de.aspx