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Denmark Smart Cities
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Overview>

  • In light of population growth, urbanization, and climate changes, public authorities and companies are focusing on mitigating these global challenges by implementing sustainable, efficient, and citizen-centered solutions in growing urban environments. An approach that has gradually become more popular to develop more sustainable and efficient cities is the “Smart City” approach.
  • Denmark is one of the leading European nations in working with Smart City initiatives. In particular Copenhagen and Aarhus are far along in implementing these initiatives. The city of Copenhagen has especially emphasized on reducing CO2 emissions and aims at becoming carbon-neutral by 2025. Copenhagen’s efforts to use data as a tool to create a greener city and higher quality of life for its citizens have also been acknowledged globally. In 2014, “Copenhagen Connecting”, a concept for digital infrastructure, won the World Smart Cities award. The city of Aarhus launched in 2012 the project “Smart Aarhus” to find effective and sustainable solutions to tackle the challenges facing its urban life.
  • The report “Mapping Smart Cities in the EU” indicates that Denmark is among the countries with the highest proportion of Smart Cities. More specifically, the report ranks Denmark as number one together with Sweden, Estonia, and Slovenia who have the largest share of major cities that can be characterized as Smart Cities.

Market Challenges> Challenges are mainly related to competition and/or ability to find the right partner and mode of entry. Most legislation is governed on an EU level. Market Opportunities> ‘Arup’, the international design and engineering consultancy, estimates that global smart urban services will grow to USD 400 billion annually by 2020. As Danish cities are investing substantially in the years to come in intelligent lighting and transport systems, climate adaption, energy renovation and retrofitting, smart grid technology, and digitalization of social and health care services, Denmark will account for a share of this market. Denmark is an ideal place to test Smart City Solutions. Market Entry Strategy>

  • One way for U.S. firms to enter the market is to establish partnerships with public authorities, research institutions and other organizations that work with Smart City solutions. Unless a significant local presence is established, finding a strong local partner with the right network and access to decision makers is a must. The first step would be to become part of a Smart City project or pilot. For instance, Cisco and Hitachi established partnerships with the city of Copenhagen in 2014. Copenhagen’s partnership with Hitachi entailed that the company can use the city as a Big Data laboratory. 

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

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The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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