China Business Service Providers
The Business Service Providers (BSP) Directory is designed to help U.S. companies identify professional service providers to assist them in the assessment, completion, and/or financing of an export transaction.
This directory provides additional resources to U.S. exporters, and is not a comprehensive list. Inclusion does not constitute an endorsement or recommendation by the U.S. Commercial Service (USCS). The USCS has performed limited due diligence research, but strongly recommends that you conduct your own background research on any company. The USCS recommends that you conduct your own background research on any company you wish to work with and assumes no responsibility for the professional ability or integrity of the providers listed. The USCS reserves the right not to list any particular company.
AVIAREPS AG
Contact: Gabriel Cai, General Manager, AVIAREPS Beijing Office
Phone: +86 1370 127 0567
Email: gcai@aviareps.com
Company Overview
AVIAREPS AG, founded in Germany in 1994 and headquartered in Munich, is the world’s leading representation company with 67 offices across 61 countries, where our more than 700 experienced colleagues helping a portfolio of 300 travel, tourism and retail clients grow their business internationally.
AVIAREPS is an affiliate member of the World Tourism Organization (UNWTO) and a specialized agency of the United Nations. As part of its Affiliate Membership, it has direct access to a global network of 400 institutional and professional associates in 156 countries, as well as specific information about challenges, market trends and development of the tourism industry.
We practically introduce and connect tourism products to local markets and provide people with a deeper understanding of foreign cultures, destinations and ways on how to get there. In addition, this commitment helps us to bring people to the world by creating brand awareness and stimulating the desire to travel to foreign spots, to take advantage of the best airline services, and to help our clients generate more travel volume.
AVIAREPS China
AVIAREPS China is the leading brand marketing agency specializing in building bridges between overseas brand promotion organizations and the China market for 17 years. The firm has a proven track record of successful B2B and B2C marketing and promotions to boost the sales and visibility of retail promotion clients throughout Greater China.
AVIAREPS China was founded in 2004 in Shanghai and has developed into the leading destination marketing and tourism public relations company in China in terms of: Number of clients / Number of employees / Results
• 2 offices in Mainland China – Shanghai, Beijing
• 2 offices in Hong Kong and Taiwan
• Guangzhou & Chengdu offices re-opening in 2023
AVIAREPS China works exclusively with global accounts in the travel industry with a single focus – to increase the number of visitors from China market to the clients’ destination.
Service Portfolio
AVIAREPS Greater China offers year-round, in-market representation, sales & marketing, public & media relations, digital & social media campaigns and platform management, airlift development, airlines & hotels GSA, 3rd party cooperative marketing programs and more.
Travel Trade Marketing
• Sales calls to major BSP agents
• Trade show organization
• Tour package development
• Co-ops with key travel trade & airlines
• Seminars & training sessions
• Road shows
• Trade FAM trips
• Online & social media promotion
MICE
• MICE trips organization with key travel trade and airlines partners
• Itinerary Development
• Event preparation assistance
• Partner with destinations to provide MICE trip members great experiences
• Feedback system to improve on future organized trips
Digital
• Digital Media Analysis
• Social Media Management
• Content Marketing
• Website/Landing Page Development & Localization
• Email Marketing
• KOL/Influencer Management
• SEO/SEM
• Display Ads/PPC Management
• Analytics & Reporting
PR
• Press kit/media list creation
• Press releases & newsletters
• Feature articles & editorials pitching
• Media roundtables & interviews
• Monthly clipping report
• Road shows
• Media FAM trips
• Online communication
• Social media marketing
ChinaPro Marketing Partners
Contact: Z.J. Tong
1245 S Michigan Ave., #219, Chicago, IL 60605-2408
Phone: +1-312-842-1988 Cell: +1-773-680-8482
Email: tong@chinapropartners.com
Web: www.chinapropartners.com
ChinaPro Marketing Partners is a multi-cultural marketing agency headquartered in Chicago and Shanghai. Our mission is to make communication to Asian markets, particularly Chinese market smooth and cost effective for our clients which range from Fortune 500 companies to major destination marketing organizations, top attractions and universities. Our comprehensive services include strategy building, branding to execution in both trade and consumer market outreach. We are also an MCN/talent agency managing influencers to help our clients maximize their exposure and results.
Contineo Marketing Group
Contact: James Huang, Chief Executive Officer
Unit 1110, 600 Shang Cheng Road, Pudong District, Shanghai 200120
Phone: +86 1380 182 5665
Email: james.huang@contineomarketing.cn
Web: contineomarketing.cn
Founded in 2013, Contineo Marketing Group offers a uniquely integrated approach to destination marketing. Contineo in Latin means keep close, connect and unite people. We are a boutique marketing firm inspired by the spirit to unite and connect, built on the guiding philosophy of being innovative, inspirational, effective and forward-thinking. We work with a wide range of clients in the travel, tourism, hospitality, aviation, events and MICE industries who are interested to tap on the abundant opportunities brought forth by the fast-growing Chinese outbound travel market.
Headquartered in Shanghai, Contineo Marketing Group has also set up operations in Beijing, Guangzhou and Hong Kong. Our Shanghai office is located in the dynamic financial district of Lujiazui in Pudong. Our hand-picked team comprises talented individuals with experience in strategic counsel, marketing communications, content creation, and social and digital media. As a collaborative team, we work with our clients to achieve results that are above and beyond expectations.
Our service portfolio covers:
• Strategy, Consultation & Representation
• Marketing Communications
• Digital Communications
• Digital Marketing
• Collateral Design and production
• Event Planning, Execution & Management
Award winning agency:
• PR & Event Company of The Year 2021
• Best Destination Marketing Organization in 2020
• Best Agency in Marketing Partnership in 2020
• Best Tourism Representing Agency of The Year 2019
• Best Tourism PR Agency in 2019 & 2018
• Excellent Destination Marketing Promotion Institution in 2018
• Top 10 Emerging Marketing Agency in 2017
Dragon Trail International
Contact: Shawn Li, Vice President
Room 101, Building 2B Gui Gu Liang Cheng, No.1 Nong Da Nan Road, Haidian District, Beijing, China
Phone: +86-139-1100-8189
Email: shawn.li@dragontrail.com
Web: www.dragontrail.com
Dragon Trail International is an award-winning marketing solutions company with roots in China and extensive experience in the global travel and MICE industries. Founded in 2009 by travel and tech industry veterans, we specialize in customized solutions to reach Chinese consumers and the Chinese travel trade.
Our international team of digital solutions and marketing specialists helps leading brands around the world to become more globally connected and competitive, with services including digital marketing, B2B marketing, virtual, hybrid, and in-person events, PR, Representation services and bespoke research.
Co-founded in 2009 by innovator and entrepreneur George Cao, the company has over sixty staff located across offices in Beijing, Shanghai, Xi’an, and London. Our team stands out for decades of experience and recognized expertise in travel, technology, and international business. Our leaders and consultants represent a diverse array of international perspectives, fluency in global business strategy, and proven technological and digital capabilities.
We work with more than 500 clients across six continents. Past and current projects include:
• Building an award-winning interactive map for the Los Angeles Tourism & Convention Board
• Launching a WeChat mini-program for Banff National Park
• KOL (influencer) campaigns for Visit Florida, the Florida Keys, and Las Vegas Convention and Visitors Authority
• WeChat integration and optimization of Visit California’s Chinese travel agent training courses
Our clients span the travel, MICE, education, and trade sectors, including national and regional destination marketing organizations, event organizers, international organizations, hotels, airlines, cruise lines, attractions, retailers and more. We are proud to work with major international brands, such as Los Angeles Tourism and Convention Board, PromPeru, VisitBritain, Air Canada, Leading Hotels of the World, Universal Studios, American Express, and IT&CM China.
Dragon Trail is part of an extensive global network of partners, associations and leading industry bodies such as the Pacific Asia Travel Association (PATA), COTTM (China Outbound Travel and Tourism Market), and TravPRO. Dragon Trail also has close working relationships with companies such as Sina Weibo, WeChat, Baidu and leading Chinese travel agencies and OTAs like Ctrip, Qunar and travel website Mafengwo.
East West Marketing
Contact: Alina Xiang and Denny Xia
100 Spectrum Center Drive Suite 900, Irvine, California
Phone: +1 949-668-5523 and +86 186-1075-7929
Email: axiang@eastwestmarketing.cn and dxia@eastwestmarketing.cn
Web: www.eastwestmktg.com
East West Marketing (East/West) is an integrated tourism marketing agency specializing in China and India outbound visitor markets. We pride ourselves on trendspotting and developing innovative destination marketing solutions to fully realize our clients’ evolving needs and market goals.
Our mission is to thoughtfully introduce more Chinese and Indian travelers to diverse locations around the world. We promote sustainable tourism growth while prioritizing our collective well-being, recognizing cultures, caring for the environment and supporting our clients’ unique stakeholder interests.
We’re listening closely to the evolving needs of destinations and examining how Chinese tourism can bolster communities in the future. East/West will ensure the work we do aligns with clients’ community shared values.
Hylink Group
Contact: Humphrey Ho
338 Nanjing W Road Floor 2-4, Huangpu District, Shanghai 20003
Phone: +1-310-388-7013
Email: humphrey.ho@hylinkgroup.com
Web: hylinkgroup.com
Founded in 1994, Hylink Group is China’s largest full-service advertising marketing communications firm, and serves the most number of travel tourism destinations and travel tourism partners in the United States, including BrandUSA, San Francisco Travel, NYC&Co, and over 20+ US travel partners and destinations. As a global network, we are dual-headquartered in Los Angeles and Beijing and are proudly independently-owned.
Hylink Media, Hylink Creative, Hylink Tech, and Hylink Public Relations are the four companies at Hylink that provide bundled in-market services across consumer and trade. Hylink’s campaigns are consistently ESTO, Drum, Shorty, and FOMA-winning, and have provided guaranteed results from room nights to PAX to measured economic impact.
Hylink is consistently a strategic partner through our buying power with Wechat, Baidu, Ctrip, Mafengwo, Qunar, Weibo, and 250+ partners in the travel tourism industry, leveraging our founding member status of the IAB, CMRC and the Shanghai Data Exchange.
With $2 Billion + in annual revenues, leverage Hylink Media’s buying power for identity solutions, custom audience segments, class-leading travel tourism insights, and media rates in-market.
Hylink Creative has produced branded content for GOUSA TV, influencer content with over 1000+ videos produced per year, and market-specific content / adaptations.
Hylink Public Relations, a “The Drum Travel Tourism PR Agency of the Year 2020” provides influencer, social media management, earned and owned public relations management for Consumer, MICE, Trade, and Product Development on OTAs
Notable, Multi-Year Clients Include:
- San Francisco Travel (China + APAC)
- BrandUSA (China + APAC)
- NYC&Co
- Santa Monica Travel Tourism
- Hawaiian Airlines
- The Metropolitan Museum of Art (The Met)
- San Diego Tourism Authority
Hylink has 29 offices around the world, including the only in-market with permanent US teams in Los Angeles, providing culturally relevant, realtime client service teams to travel tourism partners across Media, Creative, Public Relations, and Tech.
Hylink is a minority-owned, women-led business in the US.
ITRAVLOCAL LIMITED (ITL)
Contact: Dennis Suo and Alexander Wong
460 Ena Road 207, Honolulu HI 96815 USA
Phone: +1-808-221-5831
Email: dennis.suo@itravlocal.com and alexander.wong@itravlocal.com
Web: www.itravlocal.net and www.itravlocal.com
ITRAVLOCAL LIMITED (ITL) is a full-service market intelligence and management strategy firm that markets destinations, service providers and hospitality businesses to international visitors from Asia by working with state tourism offices, convention and visitors’ bureaus, hotels, travel retailers, airlines and other organizations in the tourism industry to create forward-thinking digital and content marketing solutions. ITL has intimate knowledge of the Asian customers with over 25 years of experience from its founders. ITL’s experience in B2B and B2C travel, and tourism strategies have established us as the leading authority in international destination marketing.
Nativex
Contact: sales@global.nativex.com
https://www.nativex.com/en/get-in-touch/
Web: https://www.nativex.com/en/
Nativex is a digital marketing agency dedicated to boosting your growth beyond borders. We offer a comprehensive one-stop cross-border solution that includes mobile user acquisition, creative production, influencer marketing, and social media management across the world’s top media channels and the open internet. With our presence in both Mainland China and overseas markets, Nativex is uniquely positioned to help your campaigns succeed. Nativex provides a mobile marketing solution geared toward helping marketers reach China’s vast and fast-growing mobile audience. Our XploreChina initiative equips brands and apps with a proven roadmap, local expertise, and a wide range of marketing strategies to succeed and scale marketing campaigns within China’s unique media ecosystem.
SinoMedia Holding Limited
Contact: Ms. Mavis Zheng
7F, The Place - SinoMedia Tower, 9 Guanghua Road, Chaoyang District, Beijing, China 100020
Phone: +86-137-0102-4827
Email: mavis.zheng@ctvgb.com.cn
Web: www.cctvgb.com.cn
SinoMedia Holding Limited is one of the largest private media corporations in China. It is founded in 1999 and have led its development and growth ever since. We listed the company in Hong Kong in 2008. Over the last 24 years, we have forged cooperation with more than 3,000 enterprises and over 600 tourism clients from all over the world. Our specialties are brand promotion and communications including travel trade marketing, Public Relations, MICE, media buy, destination promotion, digital and social media, and TV program productions and TV commercials. With the head office in Beijing, we have offices in Nanjing, Shanghai, Hangzhou, Hong Kong and Singapore with over 200 staff in total.
Travel Link
Contact: Jerry MA, Business Development Director.
Room608 Air China Plaza, No.36 Xiaoyun Road, Chaoyang District, Beijing, China. 100027
Phone: +86-150-1137-5390
Email: majingrui@tlmchina.com
Our brand site: http://www.tlmchina.com/en/
Our owned B2B media: http://www.travellinkdaily.com/
Our Aviation Forum: http://www.atchinaforum.com/
Travel Link is the leading tourism PR/Trade/Digital marketing solutions provider in the Greater China market. Established in 2005, Travel Link keeps providing full marketing and representation services to destinations and other tourism clients.
- Our Presence
Travel Link has established a strong presence in the region with offices in five major cities: Beijing, Shanghai, Guangzhou, Chengdu, and Hong Kong. A total of 50 employees are divided into dedicated destination and project teams who work together to deliver tourism marketing solutions for international clients.
- Our Services.
As the destination and travel brand marketing expert, we provide professional services, including marketing strategy establishment, tourism account management, media and public relations(PR) management, trade relation management, aviation, and route development, consumer and digital marketing, research, and consultancy. Business coverage extends from Mainland China to Hong Kong, Macao, and Taiwan.
- Our Team.
Over the last 18 years, we have developed an organizational team structure to provide comprehensive destination representation services for our international clients. The account service team is the spirit of Travel Link; it is the ‘LINK’ between our clients and China market.
In 2020, we established a Strategy Team led by experienced directors to provide consultancy services at critical industry moments. An example is providing our clients with bi-weekly China updates and recovery forecasts. The Strategy Team focuses on developing strategic marketing plans based on competitor analysis, consumer insights, and trade research to provide clients with high-quality China market insights, consumer research, trade watch, market forecast reports, etc.
Our Business Development Team maintains close relationships with airlines, airports, and local government in China to support account managers in developing new routes and negotiate with airlines for incentive and co-ops programs. They also help PR Managers identify the right co-branding partners to maximize the ROI for clients.
We also have an in-house Content Team, Art Design, Video Production, and IT Team to support the Account Service Team in implementing integrated campaigns, online and offline events, and system development such as websites, WeChat mini programs, and online webinars.
Hylands Law Firm
Contact: Michael Liu
12F, Fortune Financial Center, No. 5 Dongsanhuan Zhong Road, Chaoyang District, Beijing, PRC 100020
Phone: +86-10-6502 8888/Fax: +86-10-6502 8866
Email: mliu@hylandslaw.com
Web: http://www.hylandslaw.com
Hylands Law Firm is one of the top large commercial law firms in China, and it has been ranked on the top by Chambers & Partners, ALB, The Legal 500, Asialaw Profiles and China Business Law Journal. Hylands provides legal services including but not limited to Corporate, Compliance, Dispute Resolution, FDI, IP, International Trade, M&A, NGO, Real Estate and etc.
Long An Law Firm
Contact: Nicole Wang
Room 0806, Tower A2, Da Cheng International Center, No. 78, Dong Si Huan Zhong Road, Chaoyang District, Beijing, P.R. China (P.C.:100124)
Phone: +86-10-5979 2078 ext. 8002; +86-13701164074/Fax: +86-10-5962 5974
Email: law@wangandpartners.com; wanghaiyu@longanlaw.com
Web: http://www.longanlaw.com
A member of the International Trademark Association since its 1998, Nicole Wang of Long An Law Firm is expert in respect of registering and protecting your trademarks in China.Long An Law Firm is a full service Chinese law firm with offices in all major metropolitan areas across China. Founded in 1992 when China was just embarking on the process of privatization and reform of its economy, our first office in Beijing was one of the first few private law partnerships licensed by the P. R. C. authority. Expert knowledge of local laws and systems, and a cross cultural approach will legally protect your business in China. Bring your business to China the Chinese way.
China Certification Corporation
Contact: Julian Busch
111 West Jackson Blvd, Suite 1700 Chicago, Illinois 60604-1210, United States
Phone: (773)-654-2673/Fax: (773)-654-2673
Email: usa@certification-india.com
Web: https://www.certification-india.com/en
China Certification Corporation provides all-inclusive services for any need regarding certifications for India, China and Korea. For India BIS Certification, AIS/ TAC, WPC, TEC, PESO and many more certifications are relevant. We also handle the CCC export certification for China (China Compulsory Certification) . In addition, we assist with certifications needed for Korea (KC Certificate, KCs, KGS). Since 2005 with offices in the US, Germany, Chengdu and Shanghai and excellent contacts with authorities and test labs, clients can expect excellent consulting services delivered.
Cisema
Contact: Hamish King
Cisema (Hong Kong) Limited, 7/A, Shun Pont Commercial Building, 5-11 Thomson Road, Wan Chai, Hong Kong
Cisema Americas LLC, NBC Tower – Suite 1500, 455 N. Cityfront Plaza Dr., Chicago, IL 60611-5313, USA
US Tel: +1 773 449 5169
HK Tel: +852 3462 2483 ext. 100
Fax: +852 3462 2484
Email: officehk@cisema.com
Web: https://www.cisema.com/en/
Founded in 2002 in Munich, Germany and Beijing, China, Cisema is a one-stop service provider for product certification, post market surveillance, clinical study, quality assurance and sourcing in China. We also act as local agent so international companies don’t have to set up an office in China.
Our solutions cover primarily Medical Device, IVD, pharmaceuticals (including China drug master filing) and Cosmetics certification support with China’s NMPA (National Medical Product Administration). We also support companies with China Compulsory Certification (CCC), Manufacturing License (SELO) for pressure bearing parts, Energy Efficiency Labelling (CEL), etc. If you would like to learn more, feel free to subscribe to our monthly China certification newsletter. Sign up on our website or email us.
Long An Law Firm
Contact: Nicole Wang
Room 0806, Tower A2, Da Cheng International Center, No. 78, Dong Si Huan Zhong Road, Chaoyang District, Beijing, P.R.China (P.C.:100124)
Phone: +86-10-5979 2078 ext. 8002; +86-13701164074
Fax: +86-10-5962 5974
Email: law@wangandpartners.com; wanghaiyu@longanlaw.com
Web: http://www.longanlaw.com
A member of the International Trademark Association since its 1998, Nicole Wang of Long An Law Firm is expert in respect of registering and protecting your trademarks in China.Long An Law Firm is a full service Chinese law firm with offices in all major metropolitan areas across China. Founded in 1992 when China was just embarking on the process of privatization and reform of its economy, our first office in Beijing was one of the first few private law partnerships licensed by the P. R. C. authority. Expert knowledge of local laws and systems, and a cross cultural approach will legally protect your business in China. Bring your business to China the Chinese way.
PingPong Digital
Address: 55 Water Street, Soho Works, Brooklyn, NY, 11201
Email: info@pingpongdigital.com
Web: www.pingpongdigital.com
PingPong Digital is a leader in Chinese digital marketing, globally celebrated for propelling brands to new heights in China’s bustling marketplace. They are the only non-Chinese agency officially aligned with China’s internet giants, including WeChat, Douyin, Weibo and RED.
From New York to London to Shanghai, their global presence is backed by an experienced stellar team of China aficionados. Across sectors — education to fashion, beauty, and FMCG — they’ve succeeded in developing strategies and campaigns that drive real growth in China, earning the trust of titans like HUGO BOSS and renowned institutions such as Harvard.
Their expertise spans market entry, digital strategies, social media management, web solutions, and beyond.
EMAXTOUR
Contact: Britta Wu, General Manager, +86-136-8326-4622
Web: www.emaxcn.com
EMAXTOUR is a Professional Service Provider on North America Customized Travel and Destination Travel Resources. Based on the self-developed digital and intelligent EMAX OS, EMAXTOUR is dedicated to providing professional, efficient and perfect “One-stop service” on North America customized travel for global B2B customers.
Emax United Group affiliated with EMAXTOUR is a local tour company in U.S.A. We cooperate with more than 200 professional tour guides who specialize in sightseeing, vacation, themes, business meetings, conferences, exhibitions, study tours, sports, novelty hunting and so on. We have more than 100 self-operated and cooperating vehicles from 7 to 57 seats. We have lots of top partners on hotels, airlines, attractions performs, restaurants, events, camps, schools, enterprises and other resources covering the entire industry chain.