Hiro Rodriguez

Hiro Rodriguez

Executive Director of the Advocacy Center
Global Markets

Mr. Hiro Rodriguez serves as the Executive Director of the Advocacy Center at the United States Department of Commerce.

In this capacity, he leads a government-wide initiative to support American companies competing for foreign government procurement opportunities. Mr. Rodriguez works closely with U.S. embassies, interagency partners, and international counterparts to strengthen commercial diplomacy, enhance bilateral and multilateral trade relationships, and promote high-impact economic growth through strategic U.S. exports.

He brings significant private sector experience, having helped build some of Silicon Valley’s most well-known technology companies over the course of his career. Most notably, he served as Chief of Staff to the Chairman and CEO of DocuSign, where he played a key leadership role in the company’s transformation from an early-stage startup to a global, publicly traded category leader. During his tenure, he helped drive DocuSign’s international expansion, forge strategic partnerships, and support its successful IPO—contributing to its growth into a $40 billion publicly traded company used by hundreds of millions of users worldwide.

He also held roles at Salesforce and later became Chief Revenue Officer at Prefect Technologies, where he built and scaled the go-to-market organization from the ground up and helped grow the company from pre-revenue to a multi-million-dollar enterprise.

In addition to his work in the private sector, Mr. Rodriguez served as the Senior Advisor to the Under Secretary of State for Economic Growth, Energy, and the Environment at the U.S. Department of State.

Before his current appointment, he was Chief Business Officer at the Krach Institute for Tech Diplomacy at Purdue University, where he led global engagement efforts to advance trusted technology partnerships and critical technologies.

Mr. Rodriguez holds a Bachelor of Science in Political Science from the University of San Diego. He resides in the Washington, D.C. area with his wife and three children.