Market Diversification Tool for International Education

Do you recruit international students to study in the United States or provide educational services, such as online classes, to students overseas? Are you curious about which countries have the best pool of potential students looking to study abroad? ITA is committed to helping you find the demographic and statistical data you’re looking for, and we made it easy to access with our Market Diversification Tool for International Education.

Benefits of the Market Diversification Tool for International Education include:

Explore and compare new education markets.
Identify target markets for the ideal international students.
Focus your international student recruitment efforts.
Provides easy-to-use fully interactive, and customizable dashboards.
Examine detailed sets of curated, international education data.
Dive into data sets that include:
- student age populations by country.
- current international student numbers and enrollment trends.
- global flows of college-level students by destination and country of origin.

Video Tutorials on Using the Tool

Disclaimer: This tool is provided by the International Trade Administration (ITA) for informational purposes to assist U.S. exporters seeking to identify potential new export markets. The data in the tool is provided by external organizations and is not validated by ITA. Data is updated periodically, and users should reference the data sources for the latest data. Users are further advised to conduct their own due diligence and seek the advice of legal counsel before entering business ventures or other commercial arrangements in these markets. ITA assumes no responsibility or liability for the actions users may take based on the information provided.

How We Source Our Data

Our Market Diversification Tool combines data from six reputable, public sources:

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This data from the Bureau of Economic Analysis (BEA) provides the value of U.S. exports. It includes the value of services for students that come to the U.S. to study including tuition and room and board, as well as education services provided across borders, such as online classes, and services provided by teachers and trainers who travel abroad.

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This is data on regulations on service providers that could impact how you do business in overseas markets. It is particularly relevant if you are providing classes online, sending teachers abroad, or opening branches in other countries. The data comes from the i-TIP Services Database from the World Trade Organization (WTO) and the World Bank.

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From the Department of Homeland Security’s (DHS) Student and Exchange Visitor Information System (SEVIS), this data lets you look at how the number of international students studying in the United States, including by educational level, state, and country of origin. This allows you to see where students are coming from and where they are studying in the United States and easily identify trends.

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This data, also from the Department of Homeland Security, can give you an idea of whether students entering the U.S. from a given country are typically coming as exchange students or degree students. It shows how many students entered the U.S. on specific types of student visas (the F1, J1, and M1 visas).

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With global data, you can see who the United States is competing with for students, and where else students are studying abroad. This data comes from the United Nations Educational, Scientific and Cultural Organization (UNESCO).

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This data from the World Bank can help you estimate the pool of eligible students in a market. It provides additional context to the other datasets in the tool and includes data on population, educational attainment, income, and income inequality.

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Resources for Education Service Providers

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The Education and Training Services Team uses our presence in 200 global cities is here to assist with your international outreach to students, potential partners, and agents.

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Market Diversification Tool for International Education