Faces of business women
Women Empowered Leave Legacies through Trade and Investment

Women Empowered Leave Legacies through Trade and Investment

Women-run businesses and women entrepreneurs face specific challenges to grow and maintain their businesses, particularly in this time of the ongoing global pandemic.  As such, in January 2021, the International Trade Administration’s Middle East & Africa Regional Office (MEA) launched the Women Empowered Leave Legacies through Trade and Investment (WELLTI) initiative. Through WELLTI, MEA brings together leading businesswomen from the United States, the Middle East, and Africa to discuss strategies and techniques to improve their businesses, and, to provide these businesses with the data, knowledge, contacts, and financing to increase trade.  By empowering women entrepreneurs with access to information, capacity building and strengthened networks, ITA’s Global Markets is helping women and the global economy Build Back Better.

Upcoming WELLTI Events:

Export to the Innovation Oasis of the United Arab Emirates (UAE):
Advice from Women Business Leaders for Whom Success is not a Mirage 

WELLTI UAE Coffee Chat Speakers

Wednesday, November 3, 2021
9:00 – 10:15 am Eastern Time | 5:00 – 6:15 pm UAE Time

This virtual coffee chat webinar is a networking platform for
U.S. women business leaders who are interested in exporting to or doing business in the United Arab Emirates (UAE).

Join us for an enlightening panel discussion and hear advice from women business leaders for whom success is not a mirage.

  • Hear tips about overcoming challenges and grasping market opportunities that can serve as a guide as you consider expanding your business to the UAE.
  • Learn how the U.S. Commercial Service helps U.S. companies build partnerships in the UAE to create successful businesses.

Featured Speakers:

  • Camille Richardson
  • Meghan Gregonis
  • Cara Nazari
  • Shamsa Al-Falasi
  • Auriel E. Rawlings
  • Veronica Swanson

Register for this free WELLTI event, or for more information email Rod.Hirsch@trade.gov.


Trade Winds Middle East and Africa 2022

March 6-8, 2022
Dubai, UAE

Trade Winds, the largest U.S. Government-led trade mission, and business development forum will be held in Dubai, UAE, at the same time as World Expo. Organized by the U.S. Commercial Service, Trade Winds features meetings with U.S. Commercial Diplomats from over 20 countries in the Middle East, North Africa, and Sub-Saharan Africa, exciting conference programming, and plenty of networking!

Qualified U.S. businesses may customize their experience with optional business-to-business matchmaking meetings with pre-screened buyers, agents, distributors, or joint-venture partners in the UAE as well as Algeria, Morocco, Egypt, Israel, Saudi Arabia, Kuwait, and Qatar. 

Register for Trade Winds, or for more information email TradeWinds@trade.gov.