eCommerce Innovation Lab's list of eCommerce Service Providers
Search Engine Optimization
Search engine optimization (SEO) is the foundation of your website and all business decisions involving online sales. SEO states your site's requirements based upon data.

eCommerce SEO

SEO Is the Cornerstone of Your Digital Strategy

Search Engine Optimization (SEO) is the mechanism that drives your marketing efforts in the digital economy. This eCommerce Video Series identifies SEO areas and how they relate to the larger business picture.

Without implementing an SEO program, for your website as a part of your digital strategy, it will be difficult to achieve any of your digital sales objectives, without struggling and a loss of potential revenue.

SEO Strategies are based on:

  • Website analytics such as visitor data
  • SEO audit or gap analysis to fix issues
  • Link Building, with Focus on Content/Keyword Quality

The next step requires you to flex your creativity and try to understand your visitors.  For example, what motivates them to look online, what are they looking for, what solution do you provide to someone searching online?

Troubleshooting SEO

The main areas affecting your website’s Search Engine Optimization efforts are:

  • keywords (such as the content written on this page)
  • backlinks to resources and information from reputable URLs
  • metadata issues (the back-end code of your website)  

Because of this, we recommend that any technical fixes be handled by professional service providers, please visit our eCommerce Business Service Provider Directory to view technical solution options.

Your goal for SEO should be to make your site easier for web browsing search bots to identify the information on your site that you want them to know about your site.

Connect with your local Trade Specialist today and ask about a Website Globalization Review Gap Analysis Service. This service provides a customized analysis of your website’s operational performance to help you better understand how to improve your website’s search rankings and ability to acquire new online customers.


You need to be able to measure the success of your digital strategy goals and assess the total impact across all web-based touchpoints. Businesses need to work to identify appropriate digitally-focused key performance indicators (KPIs) in their online sales process.  By doing so, online metrics can be used to understand, where your digital strategy is working and identify areas where there is room for improvement. KPIs are derived from tracking your website data (analytics), which helps illustrate the effectiveness of your website operations, marketing, and overall ecommerce return on investment.