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Featured Trade Event

Executive-Led Trade Mission to Senegal and South Africa

March 7–10, 2010

Dakar, Senegal, and Johannesburg, South Africa


U.S. companies will have the opportunity to launch or increase their current sales in two growing African markets by joining an executive-led trade mission to Dakar, Senegal, and Johannesburg, South Africa.

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The harbor in Dakar, Senegal. (photo © Hendrik De Bruyne/iStock)
The harbor in Dakar, Senegal. (photo © Hendrik De Bruyne/iStock)


Senegal is the main portal for doing business in French-speaking Central Africa, while South Africa is the starting point for doing business in southern Africa. Both countries have surging demands for high-end products and increasing numbers of higher-income earners. Each also has a well-developed infrastructure, including ports, airports, and telecommunications systems, which are being upgraded. Senegal, for example, recently received a $540 million grant from the Millennium Challenge Corporation to fund infrastructure projects. Credit financing is available through the multilateral lending institutions that are very active in the two countries.

Participants in the trade missions will benefit from customized on-site services and opportunities, including one-on-one prescreened business appointments, the latest information on market access and business opportunities, and meetings with government and industry decision-makers at networking events.

This mission is suitable for U.S. companies already doing business in those countries and for experienced exporters seeking to enter those markets for the first time.

The cost to participate in the trade mission is $5,200, with a reduced rate of $3,500 for small and medium-sized enterprises of fewer than 500 employees. The fee covers one representative from the participating company. There is a $650 fee for each additional company representative. Mission participants will be responsible for travel and lodging expenses, as well as most meals and incidentals. Applications must be received by January 15, 2010. For more information, contact Karen Dubin of the USFCS, tel.: (202) 482-3786; e-mail: