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For Immediate Release: November 10, 2009
Contact:Cory Churches  (202) 482-3809


WASHINGTON – Promoting green technologies at home and abroad is a priority of the International Trade Administration and the U.S. Department of Commerce. Six senior commercial officers are touring the country educating and informing U.S. companies on the potential of exports of U.S. green building products in Europe.

The five-city road show is showcasing the newest developments in sustainable building and promoting U.S. exports of goods and services to the top five EU construction markets, valued at $975 billion.

The road show launched in Pittsburgh, Pa., and will culminate in Phoenix, Ariz., during the Greenbuild Expo, November 11-13. At each stop, the commercial officers will meet with 25 companies and counsel them on sustainable construction prospects in France, Germany, Italy, the United Kingdom, and the Nordics, as well as the regulatory environment, standards, and certifications. More than 500 counseling sessions will take place during the two-week road show.

“This road show is just one part of our European Green Technologies Initiative, which promotes green jobs through exports,” said Rochelle Lipsitz, Commerce Acting Assistant Secretary and Director General. “The road show will help U.S. companies assess and efficiently enter European markets, which has the potential to increase their sales and to secure jobs at home.”

The International Trade Administration’s Commercial Service will be exhibiting at the Greenbuild Expo 2009 in Phoenix (Booth 703) and will be providing one-on-one counseling on a variety of topics relating to sustainable construction opportunities in Europe. To schedule an appointment, visit