Peruvian Travel to the U.S.
Peru’s Ministry of Tourism approved a national strategy for the reactivation of the tourism sector for the period 2021-2023.
Peruvian Travel to the U.S. is increasing. The travel and tourism sector is an important segment of Peru’s economy. In 2019, it contributed 3.9% to the national GDP and generated employment for nearly 1.5 million people.
Peru’s Ministry of Foreign Trade and Tourism (Mincetur) approved a national strategy for the reactivation of the tourism sector for the period 2021-2023. This important plan establishes a series of measures for the economic reactivation, preservation and sustainable development of the sector, within the framework of the Covid-19 national emergency. Of particular interest to travel agencies and tour operators specialized in tourism to the U.S., this strategy will also help re-establish international travel and, specifically, promote the United States as the first option for Peruvian travelers when planning their vacations.
Peruvian tourism to the U.S. has already received an unexpected boost due to Covid-19 “vaccine tourism” as vaccine roll out in South and Central America has been lagging significantly. According to the Peruvian Association of Travel Agencies, 117,000 Peruvians traveled to the U.S. between February and May 2021 to get vaccinated. The most frequent destinations were the cities of Dallas, Houston, New York, Miami, Orlando and Los Angeles – cities where immunization for everyone is free, including foreign tourists. The estimated budget that each traveler spends while in the U.S. is $3,500. Often, some tourists stay over three weeks to get the second dose of the vaccine. These travels contribute significantly to the U.S. economy.
The travel & tourism sector in Peru has been badly hit by the pandemic. However, as Covid-19 travel restrictions are being reduced, we expect a significant increase in the number of travelers to the United States in the upcoming months. Also, considering the advance in rate of vaccination in Peru, this will give more confidence to the Peruvian travelers to spend their vacations in the U.S.
Niche markets that could have potential for U.S. travel industry operators and suppliers include fly & drive, shopping, amusement parks, ski packages, and international student programs. Major airlines servicing from Lima to the U.S. are American Airlines, Delta Airlines, United Airlines, LATAM, Jetblue, Copa Airlines, Aeromexico. CS Lima welcomes any U.S. Convention & Visitor’s Bureau that would be interested in participating in their destination promotion.
For more information on how you may be able to take advantage of opportunities in the travel and tourism sector in Peru, please contact: Milka.Sambrailo@trade.gov.