This is a best prospect industry sector for this country. Includes a market overview and trade data.
Safety and Security are defined for Spain’s Country Commercial Guide as the Equipment and Services used to protect corporate assets (whether a person or an organization) by creating safe, secure, risk-free conditions. Security pertains to protection against criminal activities and threats (real and perceived) like employing a guard or installing video cameras, while safety is concerned with the protection of human lives and assets against hazards (mishaps and accidents). Both aspects are developed as sectors of opportunity for U.S. exporters of goods and services interested in Spain for the following NAICS codes.
Spain’s security equipment manufacturing industry is roughly a USD 2 billion industry, making it the fifth largest in Europe. National production consists of basic products like fire extinguishers, locks, and safes, although there is some production of more sophisticated items such as access controls. National manufacturing capacity is not sufficient to meet local requirements. Spain has a trade deficit equivalent to ten percent of its security equipment demand and relies on imports from the key trading partners like China, France, Germany, Italy, UK and the U.S. This makes the U.S. a great supplier source for the Spanish demand.
The strongest growth is shown in the segments of access controls, closed-circuit TVs and other upper-end electronic security products and systems. Double-digit annual increases in product demand are estimated to continue through 2020. This reflects the impact of technological advances and falling costs that have made electronic security equipment more attractive as well as the continuing influence of measures passed following the 2004 Madrid terrorist attack.
The increasing installation of high-value biometric access controls, such as those identifying a person by their fingerprint or vein pattern, will also boost sales in Spain as companies and government facilities look to upgrade to more effective technologies.
Much of Spain’s security equipment production is comprised of small and mid-sized firms. The most relevant Spanish manufacturers include: Bunker Seguridad Electronica, DORLET, Fermex Electronica, Grupo Aguilera, and JR Sistemas de Seguridad.
It is strongly recommended for U.S. manufacturers to appoint a local representative to be competitive in the Spanish market and, especially, if they are seek to participate in public tenders.
Payment terms, which can be significantly long in some cases, may act as a barrier to an effective conclusion of distribution and sales agreements. The exchange rate fluctuation and the long-term financing required in some cases should also be taken in consideration.
The August 2017 Barcelona terrorist attacks and the 2015-2017 attacks across Europe have focused greater attention on the threats posed by terrorists and was a catalyst for the Spanish authorities to enhance emergency planning and response capabilities. While Spain has a tradition of quite effective coordination among its counter terror and public safety agencies, some inter-agencies coordination problems are an obstacle to harmonized efforts to carry out the country’s counter terror and public safety missions.
The same applies for the firefighters´ responses, where lack of a national coordinated center with representation across Autonomous Communities can be an impediment in the advancement of fire safety/prevention responses, delaying the decision-making process and making it less efficient.
- Video Surveillance Systems (CCTV/Video surveillance, Video Management, Video Analytics; facial recognition technologies);
- Crowd control systems (Safety barriers, access control, and security solutions for employees and customers; temperature measurement devices)
- Intrusion Detection/Burglar Alarm systems (Door alarm monitoring, Sound and glass break sensors, Security system monitoring);
- Electronic Access control System (Proximity and Smart cards, Electromechanical locking solutions, Biometrics);
- Entrance Solutions (Mechanical locks, Automated gates, Vehicles barriers, Turnstiles, Roll-up doors);
- Physical Security (Fencing, Grilles, Bullet resistant glazing, Mechanical window coverings, Safes, Locks);
- Scanning Equipment (Narcotics/explosive/metal detectors, Scanning and screening equipment);
- Personal Protections Products (Goggles, Bullet proof vests, Mace);
- Protection services (Bodyguards, Security guard services);
- Consultancy Services (Risk analysis, Risk management, Disaster recovery, Business continuity, Organizational resilience);
- National Security (Counter terrorism, Border security, Critical infra., Command & control, Law enforcement eq.);
- Fire & Rescue (Fire/smoking detection, Fire suppression, Fire proofing, Leak detection, Protective gear)
Current Market Trend
There is increased demand for integrated solutions, such as security solutions that cover on-site and immediate response personnel, intelligent video surveillance systems, biometrics solutions, electronic security, alarm systems, and fire-related security systems to help increase city’s resilience and response time.
The current Spanish economic recovery measures and its impact on public procurement budgets are yet uncertain. Nevertheless, there are many products that are expected to maintain a high degree of interest in the market like: explosives detection equipment for ports, equipment for scientific police, law enforcement; high-end surveillance systems; equipment for temperature measurement and crowd control.
In general, U.S. safety and security products enjoy an excellent reputation as being high quality and state-of-the-art. Teaming with a Spanish counterpart should be considered as a primary option to develop an effective market access strategy. Most multinationals in the sector are present in Spain directly or through partners.
Spain’s market for safety and security products is sophisticated and well served. Local defense and security companies are well entrenched in the Spanish security market. Even with a preference for locally manufactured products, foreign products can usually compete strongly based on price and innovation.2
In the safety area, wildfire firefighting equipment and services are also in demand. Partnering with a Spanish company that has successfully participated in public tenders is recommended.
Specific Sector Opportunities
- The Fire Safety Equipment sector in Spain presents several opportunities for fire prevention and fire control initiatives. Below are the Spanish tender notices, project information, procurement news, procurement plans, and contract awards.
- Port Security - One of the greatest challenges to the development of a smart port is the rising threat of cyber-attacks and the need for increased physical security. Ports around Spain have begun to install cameras at terminal entrances to keep a registration of vehicles accessing port territories and systems of so-called “remote security” to provide security personnel with wireless devices. Solutions in high demand are facial recognition systems; control of cargo activity; tracking control of vehicles, and/or persons inside the port and any innovative smart port security technology. Furthermore, because many companies in the port industry are responsible for safeguarding physical assets as well as customer data, many ports require modernized and guarded security systems. The U.S. is a great source for these types of innovative technologies.
- Personal Defense Sprays - The personal defense spray industry is growing in popularity in Spain with their recent integration into the police force; however, each brand must be duly approved by the Permanent Inter-ministerial Commission of Weapons and Explosives (CIPAE) and authorized by the Ministry of Health and Consumer Affairs. 5 Personal defense sprays are defined as weapons that release gases or aerosols, as well as any device that includes mechanisms capable of projecting substantially intoxicating, toxic, or corrosive substances according to Article 5.1 b) of the Weapons Regulation (Royal Decree 137/1993, of January 29).6 In recent years, the General Directorate of the Police has given into public pressures, gradually distributing pepper spray among the police force while private security guards may only use the spray if expressly authorized; otherwise, it is forbidden.
Trade Promotion Activities
There are two main events that CS Spain focuses efforts and resources on behalf of US companies. The first is GSX-Global Security Exchange USA and it is organized every year in the US. It is the world-class education, networking, and solutions marketplace for the industry.
The second is Spain´s premier bi-annual event SICUR Spain. The last edition organized in Madrid from February 25 to 28, 2020 has confirmed that it is a great place to conduct business and matchmaking. The event accounted for 706 exhibitors distributed in 8 halls, with almost 43 thousand visitors. During the four days of the event, SICUR showed innovative solutions for the prevention of risks and infrastructure protection of goods and people, in the areas of Security-Defense; Cybersecurity; Workplace Safety and Fire and Emergency Safety.
The Commercial Service counts with a great network of local partners to help advance these opportunities and include US stakeholders in this dynamic environment. Some of the partners that were present at these events and at our outreach efforts are:
Safety and Security Specialist: Angela Turrin
Tel: (+34) 91 308 1567