Russia - Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2019-10-13

Russia is a market for internationally experienced U.S. firms of all sizes with compelling product/service offering.  Be prepared to invest significant time, personnel and capital on the front-end to ensure success down the road.

•              Use the resources of the U.S. Commercial Service in Russia to get to market more cheaply, quickly and for the long-term.  We work with the U.S. Foreign Service’s economic officers and the U.S. Foreign Agricultural Service to help American firms find reliable partners quickly and expand existing business in Russia and throughout Eurasia.

•              Network with the American Chamber of Commerce in Russia and the U.S.-Russia Business Council.  These two organizations have in-depth knowledge of the market and can help you network with other American companies who have “been there.”

•              Face-to-face business is an important factor to Russian partners.  Frequent travel and communication will help your business grow and manage the inevitable problems that will arise in this developing market.
•              Think long-term.  Russia is not a market for quick and easy wins.