Trade Promotion and Advertising

Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.

Last published date: 2019-10-13

Most advertising in Honduras is conducted through newspaper, TV, and radio. Billboards are also a strong medium for reaching customers and publicity campaigns, especially in the main urban areas. U.S.-style unipole (advertising sign) structures are common in the local market, especially for those companies interested in increasing brand awareness or launching a new product. A number of advertising agencies are available to guide companies through the process of developing promotional activities and choosing the most appropriate media strategy. A list of broadcast media (television and radio) contacts can be provided upon request.
In addition to television and radio advertising, Honduran newspapers are one of the leading advertising instruments in the local market for products and services. Many media groups also circulate information online and advertise via “online banners” on social media sites. There is not a wide variety of specialized industry publications. Major local newspapers and business journals include:
Honduran Newspapers
Diario El Heraldo
Executive Director: Carlos Mauricio Flores
P.O. Box 1938
Tegucigalpa, M.D.C., Honduras       
Tel: (504) 2236-6000, ext. 6607/6612        
Advertising: (504) 2236-7933; 2552-8000
Email: publicidad@elheraldo.hn
Diario La Tribuna
Manager: Manuel Acosta Medina
P.O. Box 1501
Comayaguela, M.D.C., Honduras
Tel: (504) 2234-3006; 2234-2673; Fax: 2234-3050
Email: ventas1@latribuna.hn
Diario La Prensa
Director: Maria Antonia de Fuentes             
P.O. Box 143        
San Pedro Sula, Honduras               
Tel: (504) 2553-3101; 2553-0778; Fax: 2553-0778               
Emails: ventas.sps@laprensa.hn; ventas.tgu@laprensa.hn
Honduran Business Journals
Hablemos Claro Financiera
Address: Edificio Torre Libertad, Blvd. Suyapa, Col. Florencia Sur
Tegucigalpa, Honduras
Tel: (504) 2239-4350 / 2239-8058; Fax: (504) 2239-7008
Email:  anuncios@hablemosclaro.com
Regional Business Journals
Estrategia & Negocios
Grupo OPSA, Honduras
Tel: 2269-2211; 2236-7679, ext. 6608
Email: yolany.reyes@go.com.hn
Mercados y Tendencias
Grupo CERCA, Honduras
Tel: (504) 2280-2170; 3177-9906
Emails: info@revistamyt.com; carolina.rodriguez@grupocerca.com
Honduran Online Newspapers
 Tel: (504) 2221-0385; (504) 2221-1039
 E-mail:  hondudiario@hondudiariohn.com
Proceso Digital
Email: proceso@proceso.hn