Selling US Products & Services
Last published date: 2019-10-13
Colombia - Using an Agent to Sell U.S. Products and Services
Includes typical use of agents and distributors and how to find a good partner, e.g., whether use of an agent or distributor is legally required.
Colombia - Establishing an Office
Includes steps involved in establishing a local office.
Colombia - Franchising
Discusses opportunities for U.S. franchisers and legal requirements in the market.
Colombia - Direct Marketing
Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Colombia - Joint Ventures/Licensing
Discusses the legal requirements/options for joint venture/licensing in this market.
Colombia - Selling to the Government
Discusses the legal requirements for selling to the host government, including whether the government has agreed to abide by the WTO Government Procurement Agreement or is a party to a government procurement chapter in a U.S. FTA. Specifies areas where there are opportunities.
Colombia - Distribution & Sales Channels
Discusses the distribution network within the country from how products enter to final destination, including reliability and condition of distribution mechanisms, major distribution centers, ports, etc.
Colombia - Express Delivery
Discusses the prevalence and reliability of express delivery firms within the country, time from large U.S. cities, and relevant customs procedures, including de minimis amounts.
Colombia - Selling Factors and Techniques
Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language
Colombia - eCommerce
Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and reputable, prominent B2B websites.
Colombia - Trade Promotion and Advertising
Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Colombia - Pricing
Discusses pricing formula and other fees, value-added tax (VAT), etc.
Colombia - Sales Service/Customer Support
Describes what is customary in the market for sales and customer support.
Colombia - Protecting Intellectual Property
Provides advice on IPR protection, including information on the registration of patents and trademarks.
Colombia - Due Diligence
Provides advice on how to perform due diligence and in what areas it is necessary for a U.S. company. Includes information on the U.S. Commercial Service International Company Profile service.
Colombia - Local Professional Services
Provides references to local service providers and other professional associations.
Colombia - Principle Business Associations
Provides references to the principal business associations, indicating which accept U.S. companies. Describes the primary roles of those associations and to what extent they influence government actions.
Colombia - Limitations on Selling U.S. Products and Services
Provides information on any manufacturing sectors or services where only citizens or a sub-set of the population in that country are allowed to own or sell.
Colombia - Web Resources
Includes websites relevant to selling US products and services in this country, highlighting resources for small- and medium-sized enterprises.