Brazil - Commercial Guide
Direct Marketing

Discusses the state of direct marketing and what channels are available for companies to use direct marketing.

Last published date: 2019-10-13
According to Acton International, a U.S.-based international direct marketing services provider, the Brazilian consumer receives an estimated 9.3 pieces of direct mail every month. Its research has shown that 74 percent of Brazilian consumers prefer receiving direct mail.

Brazil continues to lead Latin America in direct marketing activities due to its large consumer base and growing economy. The Brazilian Association of Direct Marketing is a self-regulated, non-profit entity representing the direct marketing sector. Its website provides important information regarding codes of conduct, legislation compliance and direct marketing service providers.