Ghana - Country Commercial Guide
Education and Training Services

This is a best prospect industry sector for this country. Includes a market overview and trade data

Last published date: 2021-01-15

Capital:  Accra

Population:  29,340,248 (July 2020 est.)

GDP:  134 Billion USD (2017 est., Purchasing Power Parity)

Currency:  Cedis (GHC)

Language:  English (official), Asante 16%, Ewe 14%, Fante 11.6%, Boron (Brong) 4.9%, Dagomba 4.4%, Dangme 4.2%, Dagarte (Dagaba) 3.9%, Kokomba 3.5%, Akyem 3.2%, Ga 3.1%, other 31.2% (2010 est.)

UNESCO Student Mobility Number:

Ghana has 15,962 students studying abroad according to UNESCO.

CIA World Factbook:

56.08% of the Ghanaian population is under 24 years old.

OVERVIEW

Ghana has become an increasingly important market for sending international students abroad for education over the past seven years.  The number of Ghanaian students enrolled in degree programs abroad climbed from 8,964 in 2012 to 17,525 in 2020 (UIS) – an increase of 57 percent.  Economic development, rising income levels, population growth, and demand for higher education, are factors that likely contribute to student mobility from Ghana, as are existing quality shortcomings in domestic higher education and the fact that the English language abilities of Ghanaians facilitate study abroad.

While competition over the limited number of available slots at Ghana’s public universities is fierce, most private institutions are of lackluster quality – a situation that creates incentives for study abroad, especially among more affluent Ghanaians.  High youth unemployment and a lack of economic opportunities are other push factors driving young Ghanaians overseas.

Increased availability of scholarships for African students, including Ghanaians, no doubt also plays a role.  Study abroad scholarships for students from Ghana are provided by the Ghanaian government, as well as by countries like China, Germany, Japan, Ukraine, and Russia.  China, for example, has funded more than 1,000 scholarships to Ghanaian students and over 30,000 scholarships to African students in general.

SUB-SECTORS

SECTOR (OPEN DOORS REPORT)

PERCENTAGE BY SECTOR % (2019/2020)

% CHANGE IN SECTOR

(2019/2020)

UNDERGRADUATE

25.60%

0.9%

GRADUATE

41.80%

21.3%

NON-DEGREE

2.50%

20.8%

OPT

10.00%

17.6%

COMMUNITY COLLEGE

4.00%

0.8%

ONLINE PROGRAMS

1.30%

0.2%

RESEARCH AND DEVELOPMENT

1.70%

0.6%

PROFESSIONAL TRAINING SERVICES

1.90%

0.8%

EDUCATION TECHNOLOGY

0.80%

0.2%

Top Areas of Study for Ghanaian Students

Major Field of Specialization

2018/2019

Business and Management

25%

Engineering

15%

Fine and Applied Arts 

9%

Health Professions

4%

Humanities

15%

Math/Computer Science

15%

Physical and Life Sciences

15%

Other Fields of Study

2%

OPPORTUNITIES

Ghana is now ranked second for sending students from the sub-Saharan African region to the United States.  Ghana is among the top 25 countries that sends graduate students abroad for further education.  The free senior high school policy currently deployed in Ghana has created an opportunity for increased undergraduates’ interest in being educated outside of Ghana.

Ghanaian students who study at colleges and universities across all 50 states in the U.S. continue to share the success stories with contacts in Ghana that continues to increase the desire in students to study abroad.  Ghana experienced an 18.5% increase in the number of U.S. students who study abroad in Ghana and maintained its spot as the second preferred destination in Sub-Saharan Africa, which opens opportunities for exchange programs between Ghana and the U.S.

Digital Marketing Strategies

Most students in Ghana use social media platforms.  Social media has gained a lot of interest in the young population of the country and has become the go to tool for disseminating information. The most popular social media sites are: Facebook, Twitter, Instagram, LinkedIn, WhatsApp, WeChat, and Snapchat.  These are the same platforms used by in-country schools and competitor countries to reach and recruit students.  While Facebook Live, YouTube, and Instagram are the most popular for streaming videos in Ghana.

When searching for information, students typically use the Google search engine and similar research tools.  The following resources are typically used when searching for job opportunities:

www.Jobbermanghana.com

Students and their parents received information about educational opportunities from student seminars, education fairs, and educational counselling sessions.

EVENTS

RESOURCES

U.S. COMMERCIAL SERVICE CONTACT

Rita Adubra Asante, Commercial Specialist

U.S. Commercial Service – Accra, Ghana

Email: rita.adubra-asante@trade.gov

Phone: +233302741715