Ethiopia Education & Training

This is a best prospect industry sector for this country.  Includes a market overview and trade data.

Last published date: 2022-03-25

Capital:  Addis Ababa

Population:  110.87 million (July 2021 est.)

GDP (Purchasing Power Parity):  $264.05 billion (2020 est., in 2017 dollars)

Currency:  Birr (ETB)

Language:  Oromo (official working language in the State of Oromiya) 33.8%, Amharic (official national language) 29.3%, Somali (official working language of the State of Sumale) 6.2%, Tigrigna (Tigrinya) (official working language of the State of Tigray) 5.9%, Sidamo 4%, Wolaytta 2.2%, Gurage 2%, Afar (official working language of the State of Afar) 1.7%, Hadiyya 1.7%, Gamo 1.5%, Gedeo 1.3%, Opuuo 1.2%, Kafa 1.1%, other 8.1%, English (major foreign language taught in schools), Arabic (2007 est.)

UNESCO Student Mobility Number

Ethiopia has 7,626 students studying abroad according to UNESCO.

CIA World Factbook

59.28% of the Ethiopian population is under 25 years old.

 

OVERVIEW

There is significant growth in academic institutions in Ethiopia and high potential for students who want to study abroad.  Ethiopia is ranked fourth among Sub-Saharan Africa countries in sending students to U.S universities.  Ethiopian students are most interested in science and technology fields, particularly engineering, computer science, and medicine.  This may be influenced by Ethiopia’s 2008 education policy, which dictated that 70 percent of all students pursue science and technology-related degrees, while 30 percent pursue the social sciences.  The U.S remains the number one destination for Ethiopian students.

US Study Abroad Students in Ethiopia
Ethiopian Students Studying in the US

 

SUB-SECTORS

Students in U.S.

by Academic Level

%

Number

% Change

(2020 to 2021)

Undergraduate

62.7%

1,358

-12.4%

Graduate

22.4%

485

3.2%

Non-Degree

 4.3%

94

16.0%

OPT

10.6%

229

-10.2%

 

OPPORTUNITIES

Individuals’ economic growth is increasing, and it is desirable to send ones’ children to the U.S. for education.  Most families prefer community colleges because the lower tuition is more affordable.

The existence of many international and private schools in Ethiopia helps recruitment efforts by U.S. higher education institutions.

The U.S. Commercial Service at the U.S. Embassy in Ethiopia can help U.S. education institutions to meet with potential recruitment partners via our customized services, such as Virtual Introductions, Single School Promotions, and the like.  There is also an EducationUSA Advising Center in the U.S. Embassy, which helps to assist U.S. higher education institutions in Ethiopia to create a platform for connecting with Ethiopian local students.

 

DIGITAL MARKETING STRATEGIES

The most popular social media sites for students in Ethiopia are YouTube, Telegram, WhatsApp, Facebook, and TikTok.  Students research information via the Internet and via in-person or phone conversations with colleagues and elders.  To search for job opportunities, students use print magazines, online job websites, radio, and television.  For streaming videos, YouTube, TikTok, and Facebook are most popular.

Local schools in Ethiopia and schools from competitor countries use social media, traditional print ads, their country’s embassy, and recruitment agents to reach students.  Students and their parents receive information on educational opportunities through websites and links shared or recommended by friends and family, through social media, through agents, and through their schools.

Recommendations for U.S. education institutions and study consortia to better promote themselves in Ethiopia include: (1) utilize social media and other online platforms that are easily accessible through mobile phones, (2) run intensive ads on national television, (3) participate in networking programs and partnerships with non-profit education institutions.

 

EVENTS

The Public Affairs Office at the U.S. Embassy organizes education fairs.

 

RESOURCES

 

U.S. COMMERCIAL SERVICE CONTACT

Siraj Mustefa, Commercial Assistant

U.S. Commercial Service – Addis Ababa, Ethiopia

Phone:  +251111307249

Email:  Siraj.Mustefa@trade.gov