Brazil - Country Commercial Guide
Travel and Tourism

This is a best prospect industry sector for this country. Includes a market overview and trade data.

Last published date: 2021-01-22

Overview

In 2019, Brazil was the eighth largest international source of tourists to the United States. According to the National Travel and Tourism Office, Brazil is the top arrivals market to the United States from South America, accounting for more than thirty percent of all arrivals from South America. Brazilians spent $11.3 billion in the United States in 2019, the seventh largest globally.

Arrivals from Brazil decreased ninety percent during the COVID-19. The industry expects a slow rebound by winter barring an extension of travel restrictions.

Four Brazilian and forty-one international airlines operated in Brazil in 2019.  Starting in March, airlines canceled more than 90 percent of flights between Brazil and the United States.  You can find up-to-date flight availability information at the site of American Airlines, Delta Airlines, United Airlines, LATAM, Azul and Gol Airlines.

Opportunities

While leisure travel is the largest segment of the Brazilian market, Meetings, Incentives, Conferences, and Exhibitions (MICE), luxury, and “bleisure” (business + leisure travel) are growing. Florida and New York continue to be most popular, with Las Vegas, and California attracting an increasing percentage of Brazilian travelers.  Other popular destinations include Atlanta, Boston, New Orleans, Chicago, and Philadelphia.

The Brazilian Travel Agencies Association (ABAV) projects that an increasing percentage of travelers will use travel agents as travel resumes due to uncertainties and better refund and rescheduling options. ABAV states that travel agents currently account for eighty-five percent of leisure travel sales and ninety-five percent of cruise trip sales in Brazil. 

Brazilian travel agents value training opportunities.  The VisitUSA Committee and the Commercial Service organize the annual VisitUSA Show to coincide with the World Travel Mart (WTM) Latin America show.  Single destination promotions are also well received.

Resources