Julie Heizer is the Acting Deputy Assistant Secretary for Travel and Tourism within the Industry and Analysis Unit. In this role, Heizer leads all aspects of the National Travel and Tourism Office’s (NTTO) portfolio, including tourism policy and planning, research and analysis, and industry outreach and communications. In addition, she continues to serve as NTTO’s Acting Director, additionally responsible for 13 staff and all attendant administrative functions for the office. She also continues to serve as the department’s liaison to Brand USA that requires oversight of the $100 million matching funds program and Brand USA’s and the government’s compliance with the Travel Promotion Act of 2009. Heizer has served in the Department of Commerce for 23 years – at NTTO since 2003, and in the ‘90s as the Manager of Private Sector Marketing for the U.S. Travel and Tourism Administration, a predecessor agency to NTTO.
From 1997 until 2003, she was Director, and then Vice President, of Tourism for Destination DC (formerly the Washington, D.C. Convention and Tourism Corporation). In this capacity, she was responsible for domestic and international tourism development and sales programs, as well as for the organization’s consumer inquiry and fulfillment programs. Prior to her work for Destination DC, Julie served as Assistant Director of Development for the Maryland Office of Tourism Development, where she was responsible for the development and management of Maryland tourism product, as well as the necessary support programs needed to carry out the mandate of the job, including the state’s welcome centers, research, publications, and website development.
She served as Executive Director of the Virginia Peninsula Tourism and Conference Bureau and was the originating Executive Director of the Montgomery County, Maryland Convention and Visitors Bureau, both multi-faceted destination marketing and management organizations. Her career in the travel industry began at the U.S. Travel Association, where she worked in the marketing, membership and national councils’ departments.
Heizer has a Bachelor of Arts in French studies from the American University in Washington, D.C. and a Certificate in French studies from the Universite Paul Valery, Montpelier, France. She loves travel, live theater, good food, good books and good movies – not necessarily in that order!